Triple Whale

Triple Whale is an ecommerce attribution and marketing analytics platform for Shopify brands, blending ad spend, revenue and AI reporting in one dashboard.

Triple Whale answers the question a Shopify, BigCommerce or WooCommerce brand asks every morning: which ads and touchpoints drove yesterday's orders. It pulls ad spend, orders and revenue into one place, models which touchpoints drove a sale, and layers an AI assistant called Moby on top to answer questions, automate reports and, on the higher tiers, make changes inside connected ad accounts. Behind it is Triple Whale Inc., founded in 2021, based in Columbus, Ohio, and owned by no larger company. Seven-model multi-touch attribution, including a data-driven Total Impact model, reads ad spend imported from Meta, Google, TikTok, Snapchat, Pinterest, LinkedIn and Reddit against orders imported from Shopify, BigCommerce and WooCommerce, and Sonar Optimize syncs offline conversions back to the ad platforms. No-code custom dashboards and a SQL editor shape the reporting, and cohort, product and creative performance analysis, automatic anomaly detection on revenue and key metrics and budget pacing across connected ad accounts watch the business day to day. Moby runs as AI chat, automations and actions, with Creative Studio and a Landing Page builder alongside. Customer, RFM and retention segments sync to ad and retention platforms, marketing mix modeling and GeoLift incrementality testing answer the budget questions, and AI Visibility, from the January 2026 Anteater acquisition, monitors how a brand appears in ChatGPT, Gemini and other large language models. BigQuery and Snowflake warehouse export, a Data-In and Data-Out API with key management and an Agency Partner Platform with per-client workspaces complete the platform. Triple Whale suits ecommerce brands that want one dashboard for attribution, analytics and AI reporting, Shopify, BigCommerce and WooCommerce merchants, marketing leaders and performance marketers tracking blended return on ad spend, growth teams using Moby to automate reporting and creative analysis, agencies reporting across a portfolio of ecommerce clients and larger brands that need marketing mix modeling. A Free plan is available at any revenue level; the Foundation and Automate tiers are priced by a store's trailing annual revenue on a slider, paid month by month or for a year at a time, and Enterprise is quoted by sales. Marketing mix modeling, incrementality testing, the Compass view and warehouse sync are add-ons below Enterprise. The morning check on Triple Whale is blended return on ad spend and attribution; from there it automates media buying and creative analysis through Moby, analyses retention and lifetime value and syncs segments to the ad platforms, runs marketing mix modeling and incrementality tests for budget decisions, reports across an agency's client stores and monitors how a brand is cited in AI answers. The store keeps the orders and the ad accounts keep the campaigns; Triple Whale reads from all of them and, through Sonar Optimize, writes conversions back.