Marketing Attribution Software

Ruler Analytics vs Triple Whale

Compare Ruler Analytics and Triple Whale side-by-side. See feature differences and pricing in the Marketing Attribution Software category.

Ruler Analytics

by Ruler Analytics

0.0 (0)

Pricing: Small from £299 a month or £269 billed annually for up to 10k visits; Advanced from £1499 a month; GBP, no free trial, September 2026

Ruler Analytics is marketing attribution software for B2B marketers that ties calls, forms and live chats to CRM revenue, priced by site visits, no free trial.

10 /17 features Full profile

Most Features

Triple Whale

by Triple Whale

0.0 (0)

Pricing: Free plan at any GMV; Foundation from $219 to $2,529/mo by revenue band ($549/mo at $1M to $2.5M GMV, checked 2026-09-08)

Triple Whale is an ecommerce attribution and marketing analytics platform for Shopify brands, blending ad spend, revenue and AI reporting in one dashboard.

12 /17 features Full profile

Feature Comparison

Marketing Attribution Software features side-by-side

Feature	Ruler Analytics 10/17 features	Triple Whale 12/17 features
Multi-touch attribution models First, last, linear, time-decay, U-shaped and W-shaped models selectable per report.	Yes	Yes
Data-driven attribution A model that weights touchpoints from your own conversion data rather than a fixed rule.	Yes	Yes
Custom attribution models Define your own weights per stage or channel.	No	No
Ad spend import Pulls cost from Google, Meta, LinkedIn, TikTok and other ad accounts so return on spend is calculated.	No	Yes
CRM revenue matching Joins closed-won revenue from Salesforce, HubSpot or another CRM to the touchpoints that led to it.	Yes	No
Offline conversion sync to ad platforms Sends CRM outcomes back to ad platforms so their bidding sees real revenue.	Yes	Yes
Call tracking attribution Dynamic phone numbers that attribute inbound calls to the source and campaign.	Yes	No
Form and live chat tracking Captures the source of every form fill and chat conversation.	Yes	No
Cookieless first-party tracking Tracks with first-party identifiers where third-party cookies are blocked.	Yes	Yes
Account-level attribution Rolls contacts up to accounts so B2B journeys with several people are credited together.	No	No
View-through attribution Credits ad impressions that were seen but not clicked.	Yes	Yes
Marketing mix modelling A statistical model of each channel's contribution that needs no user-level tracking.	Yes	Yes
Incrementality testing Geo or holdout experiments that measure the lift a channel actually causes.	Yes	Yes
Touchpoint path reports Shows the sequence of touches before each conversion.	No	Yes
Warehouse export of touchpoint data Sends touchpoint and revenue tables to BigQuery, Snowflake or a similar warehouse.	No	Yes
UTM link builder and mapping Builds UTM links and maps inconsistent parameters into clean channels.	No	Yes
E-commerce order import Pulls orders from Shopify or another store as the conversions to attribute.	No	Yes
Overall Rating	0.0 0 reviews	0.0 0 reviews