Ruler Analytics and Triple Whale are marketing attribution tools for marketers who need to see which campaigns bring revenue. Ruler Analytics is built for lead generation, where calls, forms and chats turn into sales later. Online stores that track orders and ad spend are what Triple Whale serves. B2B and high-value service teams suit Ruler Analytics, while ecommerce brands and agencies suit Triple Whale.
by Ruler Analytics
Pricing: Small from £299 a month or £269 billed annually for up to 10k visits; Advanced from £1499 a month; GBP, no free trial
Ruler Analytics is marketing attribution software for B2B marketers that ties calls, forms and live chats to CRM revenue, priced by site visits, no free trial.
by Triple Whale
Pricing: Free plan at any GMV; Foundation from $219 to $2,529/mo by revenue band ($549/mo at $1M to $2.5M GMV)
Triple Whale is an ecommerce attribution and marketing analytics platform for Shopify brands, blending ad spend, revenue and AI reporting in one dashboard.
Marketing Attribution Software features side-by-side
Small from £299 a month or £269 billed annually for up to 10k visits; Advanced from £1499 a month; GBP, no free trial
Free plan at any GMV; Foundation from $219 to $2,529/mo by revenue band ($549/mo at $1M to $2.5M GMV)
Choose Ruler Analytics if you win business through phone enquiries and chats that close in a CRM. Choose Triple Whale if you sell through a store and need orders beside ad spend. Ruler Analytics is bought as paid plans billed monthly. Triple Whale offers a free plan, then paid monthly plans, with higher plans sold by quote.
A B2B marketer whose deals close weeks after the first visit gets the most from Ruler Analytics. It matches closed-won revenue from a CRM to the touchpoints that led to each deal. It also gives each inbound phone call, form fill and chat a marketing source. Its limit is scope, because the conversions it tracks are enquiries rather than ecommerce orders.
An ecommerce brand starts each day asking what its ads earned. Triple Whale pulls cost from ad accounts, so return on spend is worked out in one place. It also imports orders from stores such as Shopify as the conversions to attribute. Marketing mix modeling and warehouse sync are add-ons on every plan below the top one.
Ruler Analytics's users praise call and lead tracking that delivers what it promises and links to marketing channels. They also find its support helpful. Triple Whale's reviewers like the single dashboard that gathers spend, sales and attribution. The Moby AI assistant earns credit for reporting help. Complaints centre on disputes over charges and cancellations, plus slow support. Moby also struggles under load, according to some.
Ruler Analytics describes a financial services company offering accountancy, tax and umbrella employment solutions to contractors across several brands. It tracked which campaigns drove phone calls and leads, and compared first-click and last-click credit. Call volumes and CRM leads rose, and cost per acquisition fell. A performance team at an agency that reports across many ecommerce client stores needs one view of each store. Triple Whale gives each client its own workspace, and it sends touchpoint and revenue tables to a warehouse such as BigQuery for deeper analysis.
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