Metricool

Metricool is social media scheduling, analytics and ad reporting priced by brand count, with a permanent free plan for a single account.

Metricool is a social media scheduling and analytics platform for managing one brand or many from a single dashboard, for agencies running several client brands and for solo marketers who want a free multi-network tool for one account. It is operated by Metricool Software SL in Madrid, Spain, founded in 2014, and it has been part of the team.blue group since September 2024, running under its own name, site and pricing. Multi-network post scheduling and a social content calendar cover Facebook, Instagram, TikTok, YouTube, LinkedIn, X, Pinterest, Google Business Profile and other connected networks, with best time to post recommendations, an AI post writer, a shared media library, an Instagram grid preview with product tagging, first-class publishing to TikTok and YouTube, and a link in bio page. A unified social inbox brings comments and direct messages into one place with reply templates and manual assignment, and post approval workflows route drafts through team and client review. Competitor benchmarking tracks rival accounts network by network, paid post boosting runs from the same calendar, and cross network performance reports blend organic and paid results, with white label client reports for agencies. A Looker Studio connector and the Metricool API move the data out, an Advanced Analytics add-on deepens the reporting, and posting to X is sold as a per-account add-on. Metricool suits agencies running several client brands from one login, solo marketers and small teams wanting a genuinely free tool, teams managing organic and paid social side by side, and teams that already track competitors network by network. It is sold by brand count: a Free plan for a single brand, then the Starter and Advanced tiers billed monthly or yearly, with team and client management, the Looker Studio connector and the API arriving on Advanced, and a Custom plan with white labeling and a dedicated account manager for larger brand counts. Metricool's week starts with the posts scheduled across every network and goes on to tracking competitors, producing the agency's white label report, showing organic and paid social on one dashboard, hosting the link in bio page and planning the Instagram grid. Its data refreshes daily and exports to Looker Studio, so the reporting tool a team already has keeps the wider picture while the ad platforms keep running the campaigns Metricool reports on.