AgencyAnalytics

AgencyAnalytics is marketing analytics and client reporting software for agencies, with white-label dashboards billed per client instead of per user seat.

AgencyAnalytics is marketing analytics and client reporting software built for agencies that report to many clients at once. It replaces the monthly routine of exporting numbers out of each ad, analytics and search platform and pasting them into a slide deck. The product comes from AgencyAnalytics, an independent Canadian company founded in 2010 and based in Toronto, whose whole business is this one product. Each client an agency works for becomes its own workspace, with its own integrations, users, dashboards and reports. Integrations cover the advertising, analytics, SEO, social, call tracking, ecommerce and CRM platforms agencies already run, alongside Google BigQuery and Snowflake connections. Smart Dashboards and dashboard templates assemble the views, Custom Metrics combine figures from different integrations into one calculation, and widgets cover budget pacing and the historical backfill that arrives when a source is first connected. The report builder produces slidedeck and document reports that go out on a schedule or through a client access portal, while goals, metric alerts and anomaly detection watch the numbers between reports. AI insights, an AI Summary widget and MCP access for ChatGPT and Claude sit on the same data. The platform is built for agencies rather than in-house marketing teams: SEO, PPC, paid social and full-service shops on retainers, where reporting time comes straight out of margin. Account managers and agency owners use it to hand a client a live login under the agency's own domain instead of an emailed PDF. Freelancers and small studios get the same feature set as large agencies, because there is one plan and every feature is in it. It is bought per client rather than per user seat, with unlimited staff and client logins, so a growing client roster changes the bill and a growing team does not. In practice the platform sits between the channel tools an agency already pays for and the client relationship it has to defend. Data arrives from Google Ads, Google Analytics 4, HubSpot, WhatConverts, Pinterest, Reddit Ads, WooCommerce and Google Sheets, then leaves as branded dashboards, scheduled reports and API calls into the agency's own systems. Agencies use it to prove retainer value at renewal, to spot a fall in a client's conversions before the client does, and to onboard a new account without rebuilding a report from scratch. Keyword rankings and AI search citations are tracked through the paid Rank Tracker and AI Tracker add-ons rather than the base feature set.