Kayzen

Kayzen is a mobile-first DSP for apps, agencies and brands running programmatic campaigns in-house, priced as a platform fee with ad spend included.

Kayzen gives mobile marketers their own programmatic buying desk, so app installs, re-engagement and brand campaigns run without a black-box network in between. It bids on mobile app and mobile web inventory across many ad exchanges and leaves the advertiser holding the controls and the data. Realtime Technologies GmbH, a Berlin company trading as Kayzen, launched the platform in January 2019. Tim Koschella, Puneet Gupta and Servesh Jain co-founded it. Campaigns are set up in the Kayzen DSP dashboard, with targeting by device, operating system, carrier, daypart and session depth. Audiences arrive from mobile measurement partners, CDPs or in-house BI systems, and can be whitelisted, blacklisted or segmented further. The bidder optimizes toward CPM with bid shading, CPC, CPI or CPA goals, and Enterprise accounts can bring their own algorithm and their own supply. Video+ and HTML playables extend the creative formats, while the Inventory discovery dashboard and the kAI Pro assistant help find placements. Log level data and the Reporting API move results into an advertiser's own analysis. Kayzen is meant for app developers, agencies and ad networks, media buyers, eCommerce teams and brands who want to run mobile programmatic themselves. Agencies and networks can rebrand the platform as their own whitelabel offer. Buyers pay a monthly platform fee that already includes a set amount of ad spend, with a percentage overage above it and longer terms on the bigger plans. Each team chooses between self-serve, the optional managed campaign service or a hybrid of the two. Acquiring new app users is the core job, followed by retargeting lapsed users and brand campaigns judged on upper-funnel results. Install and in-app events flow back from a measurement partner such as Adjust, AppsFlyer or Singular, and those events set the CPA goals the bidder chases. For online stores, web-to-app and app-to-web paths carry shoppers between a mobile site and an app, with Shopify and Google Tag Manager among the supported connections. Performance teams that want the bidding logic and the raw logs in their own hands get the most from Kayzen.