Remerge

Remerge is a demand-side platform for in-app retargeting and user acquisition, run as a managed service for mobile app marketers by an independent Berlin team.

Remerge brings people back to a mobile app after they stop opening it, and finds new high-value users for it. Remerge GmbH, an independent adtech company headquartered in Berlin, develops the platform and runs the campaigns on it. Ads appear inside other apps across a wide publisher network, bought one impression at a time through real-time bidding. Results are measured against what users would have done without the ads. Dynamic segmentation builds audiences in real time from in-app events that an advertiser's measurement or data partner forwards. Dynamic Product Ads fill an ad template with images and product details from a feed as the ad is served. The bidder predicts each impression's value and its market price, and inventory qualification keeps poor and fraudulent publishers out. Top creative prioritization favours the strongest creative, which an in-house team produces in video, native, static and rich media formats. Ghost Bids and Causal Impact measure incrementality, and the Remerge Reporting API returns daily JSON reports. Remerge suits app marketers whose revenue depends on users coming back, above all in gaming, e-commerce and delivery. Its clients include Playtika, Jollychic, foodpanda, LINE MUSIC and Delivery Hero. It fits teams that would rather have strategists and data scientists run the work than operate a bidder themselves. Advertisers start by contacting Remerge, and the team builds the programmatic strategy and the initial campaign set-up. The same team then handles bidding optimization, creative testing and performance measurement, with an account manager as the contact. A common job is winning back players or shoppers who installed an app and went quiet, using audiences forwarded from AppsFlyer, Adjust or Singular. Teams on mParticle activate their customer data platform segments directly, and teams on Singular can exclude users who are already active. Marketing analysts pull the Reporting API into their internal BI dashboards to watch campaigns by country, app and campaign type. Before raising a retargeting budget, growth leads run a Ghost Bids test to see how much of the lift the ads actually caused.