Simpli.fi

Simpli.fi is a programmatic advertising platform and DSP for agencies and multi-location brands, buying CTV, display, audio and DOOH by location; sold by quote.

Simpli.fi connects digital advertising to physical places, so a store, dealership or clinic can reach people near its doors and follow the results by channel. The platform comes from Simplifi Holdings, LLC, the Fort Worth, Texas company that trades under the same name. Its core is still a programmatic DSP, and search and social buying now sit beside it. The whole offer is organised around locations rather than single campaigns, under the line "Every Location. One Solution." Unified Media is the buying layer. CTV, Programmatic display and video, Native, Audio and DOOH run from one execution workflow, with Google Paid Search and Paid Social managed in the same place. Targeting and Optimization adds Geo-Fencing around stores and events, Keyword Targeting, and audience matching through LiveRamp's universal identifier rather than third-party cookies. Unified Reporting gathers every channel's results into one view, and a reporting API sends those numbers to outside dashboards. Media Planner with Plan Assist compares estimated reach across budgets before a campaign starts. Simpli.Hub packages brand-approved campaigns that operators across a location network can launch themselves. Simpli.fi is built for agencies that buy local media for many clients, and for franchise systems and multi-location brands that need consistent campaigns in every market. Industry programs cover automotive dealers, healthcare providers, B2B marketers and franchises. Buying starts with a demo and a conversation with the sales team. Orders run either as a managed service, where Simpli.fi's team operates the campaigns, or as a self-service order for teams that run the platform themselves. Media, data and platform fees are charged for the ads actually served. A typical job is a franchise rollout. Head office approves the creative in Simpli.Hub, each operator switches on its local campaign, and Unified Reporting collects the results from every channel. An agency planning a dealership's month can fence the showroom and nearby events, add CTV and audio, and keep the Google Ads search budget inside the same order. Teams that report to clients in their own tools pull the figures through the API into the dashboard they already use. The platform suits advertisers whose sale closes at a counter, a showroom or a front desk rather than a checkout page.