Campaigner

Campaigner is email marketing software from Ziff Davis for ecommerce and small marketing teams, with automation workflows kept to its Advanced plan.

Campaigner is email marketing software for businesses that send newsletters, promotions and automated campaigns to contact lists they own. It is built for marketers who want automation and segmentation without buying a wider marketing suite around them. The product belongs to Ziff Davis and is sold through the company's Martech division, which also owns iContact, SMTP.com and Kickbox. Campaigner has traded under its own name since 1999 and runs on its own site, with its own signup, pricing page and support desk. Campaigns begin in a drag and drop editor, backed by a library of responsive prebuilt templates and an HTML editor for teams that hand-code. Email Automation Workflows run simple and multi-path sequences triggered by a signup, a date or a contact's behavior. Dynamic Content changes blocks inside a single email per recipient, and advanced segmentation decides who sees which version. Deliverability work is covered by authenticated sending domains with DKIM, SPF and DMARC, plus dedicated IP addresses for qualifying senders. Signup Forms, Preference Management, six role-based user roles, SMS and MMS messaging and an Audience Insights dashboard complete the platform. Campaigner suits ecommerce stores and small to mid-sized marketing teams whose results depend on the list they already hold. Agencies and in-house teams that need several people in one account get role-based access rather than a single shared login. Automation workflows, advanced segmentation and advanced personalization belong to the Advanced plan rather than the entry tier. It is bought as one product on a monthly plan priced by contact count, with a quote-only tier for teams that want dedicated account management. Day to day the platform handles newsletters, welcome series, re-engagement campaigns and the messages an online store sends around a purchase. Audience Insights profiles a list by region, age range, language and other attributes, and the AI Insight Builder add-on extends that analysis. Reputation Defender is offered as an add-on for senders who want their sending reputation watched. Campaigner connects to ecommerce storefronts and to in-house systems through its API, so contacts and triggers can come from the tools a team already runs.