EmailLabs

EmailLabs is a transactional email and campaign platform from the Polish group Vercom, for EU senders who need API and SMTP delivery plus a dedicated IP.

EmailLabs is an email delivery platform for transactional and marketing mail, run from one panel with an API, SMTP and a campaign builder. It is built for senders whose messages have to arrive: order confirmations, password resets, system alerts and newsletters that a general provider can delay or filter. VERCOM S.A. operates EmailLabs and names itself the controller of the service in the EmailLabs privacy notice. Deliverability is the center of the product, from domain authentication through reputation management on dedicated infrastructure. Sending runs two ways. The Email API accepts RESTful calls, including template sends addressed to an array of recipients, while Cloud SMTP takes traffic from applications that can only speak SMTP. Message templates are stored on the service and filled with dynamic variables at send time. Email Campaigns covers the marketing side with a drag and drop editor, a library of ready made responsive templates and an Own Code option for hand written HTML. The Security Center handles DKIM and SPF for a sending domain. Reporting gives open tracking per SMTP account, link clicks and a bounce report that groups failures by cause. SMS and push notifications sit in the same panel. EmailLabs suits developers and product teams wiring transactional mail into an application, and marketing teams who would rather keep campaigns beside that traffic than run a second tool. Ecommerce and SaaS senders in Poland and the wider European market are the core audience, with documentation and support in Polish and English. As volume grows, senders move from a shared IP to a dedicated one and add access levels for more than one login. Each account carries one monthly subscription, billed in advance and sized by emails per month, and paid support tiers can be added on top. Day to day work starts with authenticating a domain and pointing an application at Cloud SMTP or the Email API, then watching the analytics for bounces and blocks as volume rises. Marketing teams build a campaign in the editor, reuse a template from the library and send it from the same authenticated domain the API uses, so one reputation is managed rather than two. Log retention and the reports in the panel answer the questions that follow a failed send. Senders that need their own infrastructure arrange dedicated IP addresses and a service level agreement with EmailLabs directly.