Transactional Email Services

MailerSend vs Twilio SendGrid

MailerSend and Twilio SendGrid are email delivery services for developers and teams whose apps send transactional mail. MailerSend is built as the app email companion to MailerLite, which keeps the newsletter side. Twilio SendGrid is built for application mail and marketing newsletters from one sender. Stores and agencies sending for clients fit MailerSend, while larger products and marketing teams fit Twilio SendGrid.

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Pricing: Free 500 emails/mo; Hobby $6.30/mo for 5,000; Starter from $31.50/mo and Professional from $99/mo at 50,000 emails, billed yearly; Enterprise above 2M emails

MailerSend is an EU-hosted transactional email service with API and SMTP relay, inbound routing, webhooks, templates, SMS and WhatsApp add-ons and a free plan.

16 /19 features Full profile
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Pricing: Email API Essentials $19.95/mo for 50,000 emails, Pro $89.95 for 100,000 with a dedicated IP; Marketing Campaigns Basic $15/mo for 5,000 contacts, Advanced $60 for 10,000. 60-day trial.

Twilio SendGrid sends transactional email through an API and SMTP relay with dedicated IPs, plus Marketing Campaigns for newsletters and drip automation.

17 /19 features Full profile

Feature Comparison

Transactional Email Services features side-by-side

MailerSend
MailerSend 16/19 features
SMTP relay
Yes
REST sending API
Yes
Bulk and batch sending
Yes
Inbound email parsing
Yes
Separate message streams
No
Delivery event webhooks
Yes
Open and click tracking
Yes
Dedicated IP pools
Yes
Automated IP warm-up
Yes
Message content retention
Yes
Suppression list management
Yes
Server-side templates
Yes
Sandbox mode
No
Scheduled delivery
Yes
EU data residency
Yes
Bounce classification
Yes
Official client libraries
Yes
Pay-as-you-go billing
No
Message tagging and metadata
Yes
No reviews yet
Twilio SendGrid
Twilio SendGrid 17/19 features
SMTP relay
Yes
REST sending API
Yes
Bulk and batch sending
Yes
Inbound email parsing
Yes
Separate message streams
Yes
Delivery event webhooks
Yes
Open and click tracking
Yes
Dedicated IP pools
Yes
Automated IP warm-up
Yes
Message content retention
No
Suppression list management
Yes
Server-side templates
Yes
Sandbox mode
Yes
Scheduled delivery
Yes
EU data residency
Yes
Bounce classification
Yes
Official client libraries
Yes
Pay-as-you-go billing
No
Message tagging and metadata
Yes
No reviews yet

Pricing

MailerSend

Free 500 emails/mo; Hobby $6.30/mo for 5,000; Starter from $31.50/mo and Professional from $99/mo at 50,000 emails, billed yearly; Enterprise above 2M emails

Twilio SendGrid

Email API Essentials $19.95/mo for 50,000 emails, Pro $89.95 for 100,000 with a dedicated IP; Marketing Campaigns Basic $15/mo for 5,000 contacts, Advanced $60 for 10,000. 60-day trial.

Which Should You Choose?

Choose MailerSend if you want to read back the full content of each message after it is sent. Choose Twilio SendGrid if you want app email and newsletters on one sender. Each begins with a free plan. Paid plans are billed monthly, and the top plans are quoted.

Ecommerce stores and agencies sending for clients are the buyers MailerSend targets. It keeps the full body of sent messages for a stated period, so a team can check what a customer actually received. It also adds SMS messaging as a paid add-on and watches a sending domain for DMARC and blocklist problems. Broadcast and newsletter sending live in its sister product MailerLite, so a team that wants both runs two products.

Twilio SendGrid suits marketing teams that want campaigns to share a sender reputation with app email. Its transactional and broadcast mail travel on separate streams, which protects each one's reputation. A sandbox lets developers try API calls with nothing delivered. Newsletters and drip series run from the same sender. Single sign-on comes with a higher plan.

Users of MailerSend praise human support that answers quickly, and a developer experience built on a simple API and clear documentation. They complain that accounts get suspended after spam complaints and that verifying a new account is strict. Reviewers of Twilio SendGrid value inbox placement and a friendly interface. They complain about slow support, billing and cancellation problems, and locked accounts.

In a MailerSend customer story, a school teaching a no-code app builder routes password resets, subscription renewals and course confirmations through the service. The school finds deliverability is no longer a concern. One SendGrid customer, a neighborhood social network, began with notification emails. Twilio SendGrid later carried its marketing emails, and building the same email takes fewer clicks than in the network's previous tool.

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