SMS Marketing Software

Drip vs Sinch Engage

Drip and Sinch Engage are SMS marketing platforms for companies that send promotions and reminders by text. Drip is built to turn an online store's order data into email and text flows. Sinch Engage is built for sending text campaigns and handling the replies they draw. Ecommerce sellers and small marketing teams suit Drip, while Sinch Engage fits retailers, clinics and agencies that talk with customers by text.

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Pricing: $39/mo for 2,500 contacts, $154/mo at 10,000, $699/mo at 50,000; SMS add-on from $39/mo; 14-day free trial

Drip is email and SMS marketing automation for ecommerce sellers on Shopify, WooCommerce and BigCommerce, priced by contact count on one plan.

9 /20 features Full profile
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Pricing: From $99/mo annual ($119 monthly) for 3,000 SMS, up to $2,399/$2,879 for 150,000 SMS/mo; custom Enterprise above that. AU and UK run separate ladders.

Sinch Engage is a business SMS and two-way messaging platform, formerly MessageMedia, with bulk campaigns, a shared inbox and automation.

16 /20 features Full profile

Feature Comparison

SMS Marketing Software features side-by-side

Drip
Drip 9/20 features
Bulk text campaigns
Yes
Two-way messaging inbox
No
MMS messaging
Yes
Text-to-join keywords
No
Dedicated short code
No
Toll-free and 10DLC numbers
Yes
SMS drip campaigns
Yes
Keyword auto-replies
No
SMS audience segments
Yes
Trackable short links
Yes
Mobile coupons
No
Text-to-vote polls
No
Text-to-win contests
No
QR code opt-in
No
Automatic STOP handling
Yes
Quiet hours enforcement
Yes
Abandoned cart texts
Yes
SMS API
No
Landline and invalid number removal
No
RCS messaging
No
No reviews yet
Sinch Engage
Sinch Engage 16/20 features
Bulk text campaigns
Yes
Two-way messaging inbox
Yes
MMS messaging
Yes
Text-to-join keywords
Yes
Dedicated short code
Yes
Toll-free and 10DLC numbers
Yes
SMS drip campaigns
Yes
Keyword auto-replies
Yes
SMS audience segments
Yes
Trackable short links
Yes
Mobile coupons
Yes
Text-to-vote polls
No
Text-to-win contests
No
QR code opt-in
No
Automatic STOP handling
Yes
Quiet hours enforcement
No
Abandoned cart texts
Yes
SMS API
Yes
Landline and invalid number removal
Yes
RCS messaging
Yes
No reviews yet

Pricing

Drip

$39/mo for 2,500 contacts, $154/mo at 10,000, $699/mo at 50,000; SMS add-on from $39/mo; 14-day free trial

Sinch Engage

From $99/mo annual ($119 monthly) for 3,000 SMS, up to $2,399/$2,879 for 150,000 SMS/mo; custom Enterprise above that. AU and UK run separate ladders.

Which Should You Choose?

Choose Drip if your store's orders should trigger email and text follow-ups. Choose Sinch Engage if you want to send texts and answer replies from a shared inbox. Each sells paid plans by the month, with higher plans quoted by sales.

A small store team without an automation specialist is who Drip serves. It turns order and browsing data into email and text flows in one account, so carts are followed up without hand-built logic. It also holds texts back outside legal sending hours in each recipient's time zone. The limit is that texting is bought on top and switched on through support, and the texts go to US numbers only.

Sinch Engage starts from the conversation. Replies land in a shared inbox where staff answer individual subscribers, and subscribers opt in by sending a keyword as a text. The platform also sends rich cards from a branded sender over RCS on Android. A limit for Sinch Engage is that RCS comes only on higher plans, and extra users and subaccounts are priced on top.

People who use Drip say its visual workflow builder makes behavior-based emails simple to set up, whether they are new to automation or experienced. Sinch Engage's reviewers like the clean, intuitive interface and the quick, knowledgeable support. They find it useful for two-way texting, appointment reminders and bulk SMS. A reported complaint is occasional glitches in message delivery, loading or notifications.

A small ecommerce team without an automation specialist needs abandoned carts followed up by email and text. Drip runs both channels from one account fed by the store's order data. Sinch describes an entertainment event production company that texts promotions for its events and connects the texts to its CRM. The company saw strong conversion rates, and its automations made launching each new event much faster.

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