Talkwalker

Talkwalker is enterprise social listening from Hootsuite: 150M+ sources, news, TV, radio and print monitoring, logo detection and AI summaries, by custom quote.

Talkwalker is the social listening and consumer intelligence product that Hootsuite acquired and now sells as Lumen by Talkwalker, positioned above the basic Lumen listening bundled into Hootsuite's own plans. It is built for enterprise brand, PR and insights teams that need coverage beyond social media, image recognition and sentiment in many languages. It began as a Luxembourg company and is now owned by Hootsuite Inc. of Vancouver. Listening runs across more than 150 million sources and more than ten networks: social networks, news sites, blogs, forums and review sites, plus an archive of TV, radio, print and newswires through LexisNexis. Queries are built with Boolean logic, results carry AI sentiment analysis in more than 127 languages across 187 monitored languages, and spike detection sends automated alerts on unusual activity. Logo, scene and object recognition in images and video tracks tens of thousands of brand marks. Conversation clustering and one-click summaries condense large result sets, an AI agent answers questions over the data, and LLM Insights report how AI assistants describe a brand. Social benchmarking against competitors, share of voice and channel analytics, audience demographics and segmentation, influencer analysis dashboards, custom dashboards, reports and IQ Apps, two years of history with more on the top tier, and an export API complete the platform, with unlimited users on every tier. Talkwalker suits enterprise brand and PR teams, market research and insights teams, Hootsuite customers ready to pay for deeper listening, and agencies reporting for several brands. It is sold on the Core, Analyze and Business tiers by custom quote only, with no self-serve signup, and the tiers scale the non-sampled result volume, the number of topics, filters and channels, the historical window, the AI agent questions and the governance features. The plan cards reflect that. In daily use Talkwalker monitors a brand and its campaigns across social and news, detects a crisis through spike alerts, benchmarks competitors and share of voice, researches and segments an audience, finds a logo in user images and video and summarises large sets of reviews and surveys. Replying to a mention happens in Hootsuite's inbox and nothing here publishes a post, so it sits beside the Hootsuite platform and a PR team's own workflow rather than replacing them.