Awario and Talkwalker are brand monitoring tools for marketing, communications and insights teams that track what people say online. Awario watches social networks, forums and the wider web and puts mentions in one feed for small teams and agencies. Talkwalker, owned by Hootsuite, monitors far beyond social media for enterprise brands and research teams. Teams whose monitoring stays on social media and the web fit Awario, while brands that must also watch broadcast and print fit Talkwalker.
by Awario
Pricing: Starter $49 a month billed monthly or $29 billed annually; Pro $149 or $89; Enterprise $399 or $249. Free trial, no card.
Awario is social listening software for brand and competitor monitoring across X, Reddit, YouTube, blogs, forums and news. TikTok is not a source.
Pricing: Custom quote only: Core, Analyze and Business tiers with no published price and no trial; Business adds extra history and governance
Talkwalker is enterprise social listening from Hootsuite: 150M+ sources, news, TV, radio and print monitoring, logo detection and AI summaries, by custom quote.
Social Listening Tools features side-by-side
Starter $49 a month billed monthly or $29 billed annually; Pro $149 or $89; Enterprise $399 or $249. Free trial, no card.
Custom quote only: Core, Analyze and Business tiers with no published price and no trial; Business adds extra history and governance
Choose Awario if you run a small marketing or agency team that monitors a brand daily and wants a flat account subscription. Choose Talkwalker if you are an enterprise communications or insights team that buys through a sales process and may already run Hootsuite. Awario bills one subscription per account, on monthly or annual terms. Hootsuite, which owns Talkwalker, sells it by custom quote.
An agency that reports to several clients can brand each Awario PDF report as its own, a white-label option that comes with higher plans. Awario is built around one feed of mentions that a small team reads every day. Social selling teams use the same feed to surface buying-intent posts, so a rep can join the conversation. Each topic holds unlimited keywords, and one topic covers many brand and product names at once.
Monitoring that reaches into broadcast and print is the job Talkwalker is built for. Its archive of television, radio and print coverage shows a communications team stories that never reached social media. Where no text names the brand, logo recognition still finds its mark in photos and video. When mentions suddenly surge, an automated alert goes out, so a crisis team can respond early. Replies to a mention are written in Hootsuite's inbox, which keeps Talkwalker beside the Hootsuite platform rather than in place of it.
In reviews from 2021 to 2026, Awario's users praise how quickly new mentions arrive and the dashboards and reports built on them, and they find the interface easy to use. Some report subscription charges they did not expect. In reviews from 2018 to 2026, Talkwalker's users praise an intuitive interface and conversation analytics that make reporting easier. The price draws complaints as high, and some say the query language takes real effort to learn.
In a case study, Awario describes a content marketing agency that watches the web for clients. Awario says the team is first to see a new article about a client. A case study from Talkwalker follows a telecommunications company that runs a crisis situation room on live listening. Talkwalker says the company averted crises and saved significant amounts of time with reports tailored to each department.
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