Brand24 and Talkwalker are social listening tools for marketing and PR teams that follow public conversation about a brand. Brand24 is a monitoring dashboard that one marketer can run for a single small brand. Talkwalker is Hootsuite's listening platform, built for market research and insights teams. A startup watching a handful of keywords will find Brand24 the closer fit, and a Hootsuite customer who wants deeper listening will find Talkwalker closer.
by Brand24
Pricing: Individual $249/mo, Team $349, Pro $499, Business $699; annual billing $199/$299/$399/$599. Enterprise from $1499/mo billed annually. 14-day trial, API add-on $149/mo.
Brand24 is a social listening tool that tracks brand mentions across social, news, blogs, forums and review sites, with AI sentiment scoring and spike alerts.
Pricing: Custom quote only: Core, Analyze and Business tiers with no published price and no trial; Business adds extra history and governance
Talkwalker is enterprise social listening from Hootsuite: 150M+ sources, news, TV, radio and print monitoring, logo detection and AI summaries, by custom quote.
Social Listening Tools features side-by-side
Individual $249/mo, Team $349, Pro $499, Business $699; annual billing $199/$299/$399/$599. Enterprise from $1499/mo billed annually. 14-day trial, API add-on $149/mo.
Custom quote only: Core, Analyze and Business tiers with no published price and no trial; Business adds extra history and governance
Choose Brand24 if you are a solo marketer or a small team tracking one brand or a few. Choose Talkwalker if you run insights or market research work, or already use Hootsuite and want deeper listening. Brand24 is billed by the month on paid plans, and its higher plans are sold by quote. Talkwalker is sold by quote only, so a buyer talks to sales first.
A marketer who needs to catch a brand named aloud in a video can turn to Brand24. It follows keywords spoken inside TikTok and YouTube, and its search is built for speed in a crowded project. The spoken mentions then sit among the posts and articles in the same feed. Brand24 is aimed at marketing, PR and reputation work, so analysts who want a raw data feed are not its focus.
Spotting a logo in a photo or video, even where no text names the brand, is a job Talkwalker handles. It also covers television, radio and print, and a team can look back at mentions from before a query was created. A team answers mentions from Hootsuite's inbox, so Talkwalker sits beside that platform and the team's own workflow instead of replacing them.
In reviews from 2022 to 2026, Brand24's users praise an easy dashboard, responsive support and live alerts that give early warning of a crisis. Some find that sentiment scoring can miss irony or non-English text, and that filters let irrelevant mentions through until queries are tuned. From 2018 to 2026, Talkwalker's users praise its conversation analysis and its dashboards for reporting. Others say Talkwalker takes real effort to learn, and that writing search queries feels clunky at first.
In a case study, Brand24 describes a public relations and marketing agency that swapped many separate alerts for one dashboard covering forums as well as social networks. The agency used that dashboard to follow online conversation about a client, a smart home energy management company. Talkwalker tells of a meal kit provider whose brand conversations on social channels grew rapidly. The provider's team used social listening to manage the daily volume of those conversations and to improve its marketing and communications.
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