Brand24

Brand24 is a social listening tool that tracks brand mentions across social, news, blogs, forums and review sites, with AI sentiment scoring and spike alerts.

Brand24 is a social listening and media monitoring tool that collects public mentions of a brand, product, campaign or topic into one feed. It answers a question a team cannot answer from its own channels: who is talking about us right now, where, and in what tone. The product is made by Brand24, which has developed it under that name since the company was founded in 2011. It is built for marketing, PR and reputation teams rather than for analysts who want a raw data feed. Mentions land in a dashboard grouped by source and by reach. Advanced Search narrows a project with AND, OR and NOT operators, and Lightning Search moves through a busy project quickly. AI Sentiment Analysis labels every mention as positive, negative or neutral, AI Topic Analysis groups mentions into themes, and AI Insights writes plain-language summaries of what changed. Storm Alerts send an email or a Slack message when mentions or reach spike, and AI Events Detection explains the reason behind a spike on the chart. The Influencer tab ranks the authors behind mentions, Voice Share shows how much of a discussion one profile carries, and the Demographics tab breaks the audience down by age, gender and location. Brand24 suits a solo marketer watching one brand closely, and it scales to agencies and enterprises running many tracked projects at once. PR teams use it to see whether a press release travelled. Reputation managers use it to catch a complaint on a review site or a forum early. Social media managers use it to measure a campaign against named competitors. Tiers differ mainly by keyword count, mention volume and how often mentions refresh, so the choice usually follows volume rather than headcount. It is bought per project on flat monthly tiers with one login. Sources include Facebook, Instagram, X, LinkedIn, news sites, blogs, forums and review pages, plus keywords spoken inside TikTok and YouTube video, so a report covers more than the networks a team already posts on. Storm Alerts go to email and Slack, mentions export to CSV, and an API add-on carries the same data into a warehouse, a BI tool or an internal app. In most stacks Brand24 sits beside a scheduling tool and a web analytics tool, covering the earned conversation neither of those sees. The regular jobs are press release monitoring, share of voice, influencer discovery and reputation work, with the AI summaries standing in for a manual read of the whole feed.