Tagger by Sprout Social

Tagger by Sprout Social is an influencer marketing platform: creator discovery, brand safety vetting, campaign approvals and payouts, sold on request.

Tagger by Sprout Social is the influencer marketing platform Sprout Social acquired in 2023 and now sells as Sprout Social Influencer Marketing, on its own and without a Sprout plan, for brands and agencies running creator programs at scale. It is made by Sprout Social, Inc., the Chicago social media management company. AI creator discovery searches more than 10 million creator profiles by topic, with AI creator suggestions for lookalikes and audience demographics and benchmarking on each one. Every creator carries a Brand Fit Score for content and audience alignment and a Brand Safety Report that flags sensitive posts against keyword lists. An influencer CRM with custom fields holds the relationships, Recruit publishes branded application pages for inbound creators, and campaigns run from brief to content submission and approval in the Creator Hub, with a content approval workflow and payouts released through PayPal or Lumanu. Attribution uses affiliate links, UTMs and pixels, with Shopify sales attribution and product requests sent to fulfilment, and reporting includes earned media value. Creator posts from Instagram, TikTok, YouTube, Twitch and Snapchat are pulled in automatically, and top content can be turned into Meta Partnership Ads from inside the platform. Multi-brand workspaces separate brands or regions for agencies, a Dropbox Sign integration handles contracts, and Okta single sign-on secures the account. Tagger suits brands running always-on creator programs, agencies managing several brands in workspaces, Shopify merchants attributing creator sales, and teams that want to boost creator posts as ads. It is sold through a demo rather than a price list or a self-serve signup, and it does not require a Sprout Social plan. The plan cards reflect that. In daily use Tagger finds creators by topic and audience fit, vets a creator's content history for brand risk, runs a campaign from brief to approval to payout, turns creator posts into Meta Partnership Ads and reports earned media value per campaign. It sits beside the Sprout Social platform, a brand's Shopify store and its ad accounts rather than replacing them.