Modash and Tagger by Sprout Social are influencer tools for brands and agencies that pay creators to promote products. Modash is built for checking creators' audiences for fake followers and confirming that paid posts carry the required disclosure. Tagger by Sprout Social is built for always-on creator programs and for agencies that run several brands. E-commerce teams fit Modash, while larger programs needing approvals and paid amplification fit Tagger.
by Modash
Pricing: Essentials from $299/mo ($199/mo billed annually); Performance from $599/mo ($499/mo annually); Enterprise from $14,700/yr, custom. A developer API is sold separately from $10,000/yr.
Modash is an influencer discovery, outreach, gifting, affiliate and payout platform for brands and agencies, built around Shopify integrations.
Pricing: On request only; sold through a demo and does not require a Sprout Social plan
Tagger by Sprout Social is an influencer marketing platform: creator discovery, brand safety vetting, campaign approvals and payouts, sold on request.
Influencer Marketing Platforms features side-by-side
Essentials from $299/mo ($199/mo billed annually); Performance from $599/mo ($499/mo annually); Enterprise from $14,700/yr, custom. A developer API is sold separately from $10,000/yr.
On request only; sold through a demo and does not require a Sprout Social plan
Choose Modash if you want to screen creators for fake followers and reach them through email sequences sent from one account. Choose Tagger by Sprout Social if you run creator programs that need briefs, approvals and paid amplification. Modash is bought on paid plans billed monthly or yearly, while Tagger is sold by quote after a talk with sales.
A brand that worries about paying for creators with inflated audiences gets a check from Modash. It estimates the share of fake or inactive followers for each creator. It also verifies that paid posts include the disclosure rules demand. One limit is its own. Product seeding, promo code sales and affiliate commissions only work when a Shopify store is connected, although discovery and most outreach do not need one.
Agencies and larger programs are the natural fit for Tagger. It sends briefs to creators and approves their drafts before they go live, with submissions gathered in one place for the team. It can also run paid ads under the creator's own account once permission is given. Some users report gaps in its platform and audience data, such as missing metrics or outdated figures.
Modash's users praise how easy and intuitive the platform is, with detailed search filters and accurate audience data. They also like the responsive support team. The same users find the price high for what they get and want stronger outreach and communication tools. Tagger's reviewers like that discovery and its filters make finding suitable creators simple. They also say a team learns it quickly, though thin data on networks such as Twitch or TikTok disappoints some.
Modash describes a cybersecurity software company that finds YouTube creators for product integration campaigns with audience filters and contact details. The team saves time every day on profile searches and list building. Tagger tells of a global mobile marketing agency that used the platform to clean up its data and speed up creator sourcing. The agency spent fewer hours on sourcing, reported to clients in far less time and took on more campaign work.
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