Sprout Social

Sprout Social is the Chicago maker of a social media management platform for publishing, engagement, analytics and listening, plus Tagger for influencers.

Sprout Social, Inc. is a Chicago software company founded in 2010 that sells a social media management platform under its own name. The core product covers publishing and a content calendar, a shared inbox for comments and messages, reporting and competitor analysis, with social listening, premium analytics and employee advocacy sold as separately priced add-ons. Tagger, bought in 2023 and now marketed as Sprout Social Influencer Marketing, handles creator discovery, brand safety vetting, campaign management and payouts and is sold on its own without a Sprout plan. NewsWhip, a more recent acquisition, sits in the product navigation. Sprout Social's buyer is a social media team rather than a solo poster: every core plan is priced per seat, with a trial and no card required, and the add-ons and the influencer product are sold through a demo. It serves social teams with several seats, customer care teams answering in one inbox, agencies that need approval workflows and branded reports, and enterprises that need single sign-on. Each product's plan cards list its tiers.