Sprout Social

Sprout Social is per-seat social media management with a shared inbox, publishing calendar, analytics and competitor reports for teams.

Sprout Social is a social media management platform sold per seat to teams rather than individuals, for social and customer care teams that use the inbox every day. It is made by Sprout Social, Inc., a Chicago company founded in 2010. Publishing runs through a publishing calendar across networks, the Sprout Queue with daily caps and Optimal Send Times computed from the account's own audience data, with native TikTok and YouTube publishing, bulk CSV scheduling, Instagram grid planning, shop product tagging via Shopify and WooCommerce catalogs, the SproutLink link in bio page and an asset library connected to Canva, Dropbox and Google Drive. The Smart Inbox pulls comments, direct messages, reviews and paid ads comments into one stream, with comment moderation and keyword monitoring, saved replies, Enhance Reply and Enhance Post by AI Assist, sentiment and message spike alerts on the higher tiers, and message approval workflows with external approval without a login. Paid promotion boosts Facebook and Instagram posts. Reporting covers profile and post performance, cross-network group reports, competitor reports, review management and custom report branding, and Trellis, the AI agent, answers questions about the data with credits included per seat. The Sprout API and helpdesk integrations sit on the top tier, and Listening, Premium Analytics and Employee Advocacy are sold as add-ons. Sprout Social suits social teams with several seats, customer care teams answering in one inbox, agencies that need approval workflows and branded reports, brands running paid and organic on Facebook and Instagram, and enterprises that need single sign-on and IP whitelisting. It is sold per seat on the Essentials, Standard, Professional and Advanced tiers, billed yearly or monthly, with Enterprise custom, the add-ons priced through a demo, a Trellis Plus add-on for extra AI credits and a trial that takes no card. Across a working week Sprout Social publishes to every network from one calendar, manages comments and messages in the shared inbox, benchmarks competitors and reports across networks, routes posts through client and stakeholder approval, handles social customer care with sentiment and spike alerts and boosts organic posts as paid promotion. Canva supplies the creative, the store catalogs supply the products to tag and a helpdesk takes the cases the inbox escalates, so Sprout Social slots into a stack a care team already runs.