Later Influence and Tagger by Sprout Social are influencer marketing platforms for brands and agencies that work with creators. Later Influence is built for enterprise brands that need to spot fake or inactive followers in creator audiences. Tagger is built for always-on programs and for agencies that handle several brands. Large enterprise brands suit Later Influence, while agencies and always-on brand teams suit Tagger.
Pricing: No public price. Sold as an enterprise sales contract; global payouts, a private label domain and SSO are priced on request as add-ons.
Later Influence, formerly Mavrck, is Later's enterprise influencer marketing platform for creator discovery, campaigns, gifting, payouts and reporting.
Pricing: On request only; sold through a demo and does not require a Sprout Social plan
Tagger by Sprout Social is an influencer marketing platform: creator discovery, brand safety vetting, campaign approvals and payouts, sold on request.
Influencer Marketing Platforms features side-by-side
No public price. Sold as an enterprise sales contract; global payouts, a private label domain and SSO are priced on request as add-ons.
On request only; sold through a demo and does not require a Sprout Social plan
Choose Later Influence if you are an enterprise brand that wants to check creator audiences for fake followers. Choose Tagger by Sprout Social if you are an agency that runs campaigns for several brands. Tagger is sold by quote only, so a buyer talks to sales and no price is published.
A brand with a large creator roster needs to know which audiences are real. Later Influence scores fake follower patterns and credibility for each creator, which flags bought or inactive audiences. It also sends templated outreach emails with follow-ups from inside the platform. Its creator database is thinner in some regions and industries, so narrow searches can return few matches.
An agency that serves several clients must keep each brand apart. Tagger gives each brand or region its own workspace, and branded application pages let inbound creators apply to join campaigns. Its audience and platform data has gaps, with some metrics missing and thin coverage on Twitch and TikTok.
On Later Influence, users praise a platform that is easy to learn, the responsive support from a dedicated success contact, and one place that runs a whole campaign. They complain that reporting is not deep enough and that messaging and content upload feel clunky. Tagger's reviewers like how discovery and its filters make suitable creators easy to find, and how quickly a team picks it up. They complain about mismatches and missing metrics in the creator data.
Later Influence reports on a multi-brand food and beverage manufacturer that dropped disconnected spreadsheets for one platform. It ran launch and awareness campaigns and its first ambassador program there. The result was more impressions, hours saved and lower content costs. Sprout Social tells of a global mobile marketing agency focused on creative strategy and data science. The agency used Tagger to improve data integrity and creator sourcing, and it cut sourcing hours, saved hours each week on client reporting and supported more campaign business.
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