SurveyMonkey

SurveyMonkey is a survey builder with a rentable respondent panel and fixed-price concept, ad and pricing studies, for teams running research without an agency.

SurveyMonkey is a browser survey builder that also rents out the people who answer the surveys, for teams that run their own research rather than hiring an agency. Questions are drafted by hand or from an AI prompt, sent by link, email, social post or website embed, and read in an Analyze tab. It is made by SurveyMonkey Inc., a San Mateo, California company that dates itself to 1999. The survey builder carries skip logic, advanced branching logic, question and page randomization, AI survey drafting, multilingual surveys, white label surveys and payments inside a survey, with an email invitation collector and response quality flagging that catches poor answers. Analysis marks statistically significant differences, runs crosstabs, pulls sentiment and themes out of open text, compares results across surveys in multi-survey analysis, tracks recurring survey programs and exports to SPSS and CSV. SurveyMonkey Audience sells responses from the vendor's own global panel with demographic and behavioral targeting across hundreds of attributes, screening and disqualification logic and age and gender quota balancing. LaunchPad turns the standard research methods into fixed-price studies: concept and packaging testing, image and video ad testing, message, name and logo testing, Van Westendorp price optimization and MaxDiff feature prioritization. Single sign-on, a choice of US, Canadian or EU data center and Salesforce, Tableau, Power BI, Marketo and Zoom integrations serve enterprise accounts, with Zapier for the rest. SurveyMonkey suits marketers testing concepts, ads or pricing without an agency, insights teams that buy panel responses study by study, customer experience teams tracking NPS and satisfaction, HR teams running employee feedback surveys, individuals who need a free plan for short surveys, teams of three or more that can commit to annual billing, enterprises that need single sign-on and a data center choice and researchers who export raw data to SPSS. It is sold on a permanent free Basic plan, a monthly Standard plan, annual Advantage and Premier plans, Team plans priced per user on annual billing with a minimum seat count and an Enterprise tier quoted after a demo, with Audience responses bought per response and LaunchPad studies per study. Research teams put SurveyMonkey to work testing a concept, a package or an ad creative, researching price sensitivity, prioritizing features, tracking customer satisfaction and NPS, running the employee engagement survey, collecting event feedback, profiling an audience and sizing a market, and supporting academic and student research. It sits beside a CRM, a BI tool and a statistics package rather than replacing them.