Market Research Software

Jotform vs SurveyMonkey

Compare Jotform and SurveyMonkey side-by-side. See feature differences and pricing in the Market Research Software category.

Jotform

by Jotform

0.0 (0)

Pricing: Starter is free forever; Bronze from $34/mo, Silver $39/mo and Gold $99/mo, billed annually ($39/$49/$129 monthly); Enterprise is custom.

Jotform is an online form and survey builder that also bundles a spreadsheet database, no-code apps and e-signatures, with a permanent free plan.

7 /19 features Full profile

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SurveyMonkey

by SurveyMonkey

0.0 (0)

Pricing: Free Basic plan; Standard $35/mo; Advantage $34/mo and Premier $99/mo billed annually; Team from $25/user/mo, 3 user minimum; Audience responses from $1.00 each. September 2026.

SurveyMonkey is a survey builder with a rentable respondent panel and fixed-price concept, ad and pricing studies, for teams running research without an agency.

16 /19 features Full profile

Feature Comparison

Market Research Software features side-by-side

Feature	Jotform 7/19 features	SurveyMonkey 16/19 features
Built-in respondent panel Buys responses from the vendor's own or partner panels without recruiting yourself.	No	Yes
Demographic and behavioral targeting Targets respondents by demographics, location, purchase behavior and more.	No	Yes
Sample quotas Sets quotas so the sample matches a population or a plan.	No	Yes
Screening questions Qualifies respondents before the main survey.	Yes	Yes
Survey builder with branching logic Question types, skip logic, piping and randomization.	Yes	Yes
AI survey drafting Drafts a questionnaire from a research goal.	Yes	Yes
Conjoint and MaxDiff Choice-based methods for feature and preference trade-offs.	No	Yes
Price sensitivity analysis Van Westendorp, Gabor-Granger or similar pricing methods.	No	Yes
Concept and ad testing templates Ready-made studies for concepts, creatives and packaging.	No	Yes
Brand tracking studies Recurring waves that track awareness and perception over time.	No	No
Video responses and interviews Collects video answers or runs recorded interviews.	Yes	No
Statistical significance testing Marks significant differences between groups automatically.	No	Yes
Crosstab analysis Cross-tabulation of any question by any other in the tool.	No	Yes
AI open-text analysis Themes and sentiment from open-ended answers.	Yes	Yes
SPSS and CSV export Exports raw data for SPSS, R or a spreadsheet.	Yes	Yes
Multi-country fieldwork Runs the same study across countries and languages.	No	Yes
Full-service research option The vendor's researchers design, field and report the study for you.	No	Yes
Own respondent community management Recruits and manages your own panel or community.	No	No
Fraud and speeder detection Removes bots, speeders and straight-liners from the data.	Yes	Yes
Overall Rating	0.0 0 reviews	0.0 0 reviews

Jotform 7/19 features

Built-in respondent panel: No
Demographic and behavioral targeting: No
Sample quotas: No
Screening questions: Yes
Survey builder with branching logic: Yes
AI survey drafting: Yes
Conjoint and MaxDiff: No
Price sensitivity analysis: No
Concept and ad testing templates: No
Brand tracking studies: No
Video responses and interviews: Yes
Statistical significance testing: No
Crosstab analysis: No
AI open-text analysis: Yes
SPSS and CSV export: Yes
Multi-country fieldwork: No
Full-service research option: No
Own respondent community management: No
Fraud and speeder detection: Yes

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(0)

SurveyMonkey 16/19 features

Built-in respondent panel: Yes
Demographic and behavioral targeting: Yes
Sample quotas: Yes
Screening questions: Yes
Survey builder with branching logic: Yes
AI survey drafting: Yes
Conjoint and MaxDiff: Yes
Price sensitivity analysis: Yes
Concept and ad testing templates: Yes
Brand tracking studies: No
Video responses and interviews: No
Statistical significance testing: Yes
Crosstab analysis: Yes
AI open-text analysis: Yes
SPSS and CSV export: Yes
Multi-country fieldwork: Yes
Full-service research option: Yes
Own respondent community management: No
Fraud and speeder detection: Yes

0.0

(0)

Pricing

Jotform

Starter is free forever; Bronze from $34/mo, Silver $39/mo and Gold $99/mo, billed annually ($39/$49/$129 monthly); Enterprise is custom.

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SurveyMonkey

Free Basic plan; Standard $35/mo; Advantage $34/mo and Premier $99/mo billed annually; Team from $25/user/mo, 3 user minimum; Audience responses from $1.00 each. September 2026.

View plans

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