Market Research Software

SurveyMonkey vs Typeform

Compare SurveyMonkey and Typeform side-by-side. See feature differences and pricing in the Market Research Software category.

Most Features

SurveyMonkey

by SurveyMonkey

0.0 (0)

Pricing: Free Basic plan; Standard $35/mo; Advantage $34/mo and Premier $99/mo billed annually; Team from $25/user/mo, 3 user minimum; Audience responses from $1.00 each. September 2026.

SurveyMonkey is a survey builder with a rentable respondent panel and fixed-price concept, ad and pricing studies, for teams running research without an agency.

16 /19 features Full profile

Typeform

by Typeform

0.0 (0)

Pricing: Free for 10 responses/mo; paid plans from $28/mo (Basic, billed annually) to $91/mo (Business); Enterprise is custom

Typeform is an online form builder for surveys, quizzes and lead generation forms, with an AI-moderated mode for market research respondents.

12 /19 features Full profile

Feature Comparison

Market Research Software features side-by-side

Feature	SurveyMonkey 16/19 features	Typeform 12/19 features
Built-in respondent panel Buys responses from the vendor's own or partner panels without recruiting yourself.	Yes	Yes
Demographic and behavioral targeting Targets respondents by demographics, location, purchase behavior and more.	Yes	Yes
Sample quotas Sets quotas so the sample matches a population or a plan.	Yes	Yes
Screening questions Qualifies respondents before the main survey.	Yes	Yes
Survey builder with branching logic Question types, skip logic, piping and randomization.	Yes	Yes
AI survey drafting Drafts a questionnaire from a research goal.	Yes	Yes
Conjoint and MaxDiff Choice-based methods for feature and preference trade-offs.	Yes	No
Price sensitivity analysis Van Westendorp, Gabor-Granger or similar pricing methods.	Yes	No
Concept and ad testing templates Ready-made studies for concepts, creatives and packaging.	Yes	No
Brand tracking studies Recurring waves that track awareness and perception over time.	No	No
Video responses and interviews Collects video answers or runs recorded interviews.	No	Yes
Statistical significance testing Marks significant differences between groups automatically.	Yes	Yes
Crosstab analysis Cross-tabulation of any question by any other in the tool.	Yes	No
AI open-text analysis Themes and sentiment from open-ended answers.	Yes	Yes
SPSS and CSV export Exports raw data for SPSS, R or a spreadsheet.	Yes	Yes
Multi-country fieldwork Runs the same study across countries and languages.	Yes	Yes
Full-service research option The vendor's researchers design, field and report the study for you.	Yes	No
Own respondent community management Recruits and manages your own panel or community.	No	Yes
Fraud and speeder detection Removes bots, speeders and straight-liners from the data.	Yes	No
Overall Rating	0.0 0 reviews	0.0 0 reviews

SurveyMonkey 16/19 features

Built-in respondent panel: Yes
Demographic and behavioral targeting: Yes
Sample quotas: Yes
Screening questions: Yes
Survey builder with branching logic: Yes
AI survey drafting: Yes
Conjoint and MaxDiff: Yes
Price sensitivity analysis: Yes
Concept and ad testing templates: Yes
Brand tracking studies: No
Video responses and interviews: No
Statistical significance testing: Yes
Crosstab analysis: Yes
AI open-text analysis: Yes
SPSS and CSV export: Yes
Multi-country fieldwork: Yes
Full-service research option: Yes
Own respondent community management: No
Fraud and speeder detection: Yes

0.0

(0)

Typeform 12/19 features

Built-in respondent panel: Yes
Demographic and behavioral targeting: Yes
Sample quotas: Yes
Screening questions: Yes
Survey builder with branching logic: Yes
AI survey drafting: Yes
Conjoint and MaxDiff: No
Price sensitivity analysis: No
Concept and ad testing templates: No
Brand tracking studies: No
Video responses and interviews: Yes
Statistical significance testing: Yes
Crosstab analysis: No
AI open-text analysis: Yes
SPSS and CSV export: Yes
Multi-country fieldwork: Yes
Full-service research option: No
Own respondent community management: Yes
Fraud and speeder detection: No

0.0

(0)

Pricing

SurveyMonkey

Free Basic plan; Standard $35/mo; Advantage $34/mo and Premier $99/mo billed annually; Team from $25/user/mo, 3 user minimum; Audience responses from $1.00 each. September 2026.

View plans

Typeform

Free for 10 responses/mo; paid plans from $28/mo (Basic, billed annually) to $91/mo (Business); Enterprise is custom

View plans

Explore Each Product

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