Typeform

Typeform is an online form builder for surveys, quizzes and lead generation forms, with an AI-moderated mode for market research respondents.

Typeform is an online form builder for creating surveys, quizzes and lead generation forms that present one question at a time instead of a single long page, built for marketing, product and research teams that want a higher completion rate than a standard web form gives. It is made by Typeform SL, a Barcelona company founded in 2012. AI-assisted form and survey creation drafts a questionnaire from a goal, and the builder adds branching logic, piping and scoring, video and voice questions and answers, a custom subdomain and branding removal, drop-off rate and conversion tracking, and webhooks and more than 500 app integrations. Research Flow adds AI-moderated market research on top: built-in respondent recruitment through Prolific and User Interviews, demographic and behavioral targeting filters across hundreds of criteria, multi-country panel recruitment, and sample quotas and screening questions set before a session starts. AI sentiment and topic analysis reads the open text, comparative statistical significance testing flags differences between groups, and responses export as CSV and XLSX. A Contacts and Automations add-on manages a company's own respondent lists, and single sign-on, HIPAA compliance, a choice of US or EU data center and a dedicated customer success manager arrive on Enterprise. Typeform suits marketing teams building lead-generation and signup forms, product and UX teams running self-serve research studies, customer experience teams collecting feedback and NPS, and small teams that need a form live in minutes without training. It is sold on a permanent Free plan with a small monthly response allowance and on the Basic, Plus and Business tiers, sized by seats and monthly responses and billed monthly or annually, with Enterprise priced through the sales team and the Contacts and Automations add-on bought on top. The plan cards list every tier. In daily use Typeform runs the lead generation form, the customer feedback and NPS survey, an interactive quiz, event registration, product and beta feedback, a market or competitor research study, the employee engagement survey and an AI-moderated user research interview. It hands every response to the CRM or spreadsheet through integrations and webhooks, so it sits beside a CRM and an analysis tool rather than replacing them.