Pushwoosh

Pushwoosh is a push notification and customer journey platform for mobile and web teams, billed by monthly active users across every channel.

Pushwoosh gets a message to an app's users at the moment an event calls for it, whether that is a first launch, an abandoned cart or a price drop. One account covers mobile and web push, in-app messaging, email, SMS and messenger channels, with a drag-and-drop journey builder that spans all of them, and it is billed by usage rather than by seat. It is made by Pushwoosh, a privately held company in Fairfax, Virginia, that has operated since 2014. Browser web push and mobile SDKs for iOS and Android are the base, with in-app messaging, rich media notifications, custom opt-in prompts and iOS Live Activities alongside. Push audience segments, event-triggered notifications, push drip sequences, time zone based delivery and geo-targeting decide who is reached and when, cart and browse abandonment alerts and RSS auto-push cover the common triggers, and notification conversion tracking measures the result. Built-in email and SMS channels and messengers including WhatsApp, Kakao Talk, Telegram and LINE extend the reach, a push API and multiple sites and apps under one account serve larger teams, and a Shopify app connects a store. The cross-channel journey canvas carries conditional branching, wait steps, experiment paths and control groups with uplift reporting, frequency capping across channels, webhook API steps that call external systems mid-journey, a Multi-Armed Bandit element that optimises across push variants, and journey templates for onboarding, cart recovery and win-back. Pushwoosh suits mobile app teams in gaming, fintech, e-commerce, media and subscription apps, marketers who want a no-code visual journey builder across channels, and teams that want to pay only for the channels they actually use. It is sold pay-as-you-go by monthly active users, free with the full feature set below a small audience, then on the Omnichannel, Push only and Email only variants, which share the same toolset and differ only in which channels are billed, with a Custom plan above a spend level and WhatsApp and SMS delivery billed separately by the carriers. Across an app's lifecycle Pushwoosh runs onboarding and activation, transactional alerts, re-engagement and win-back, cart and browse abandonment, price-drop and back-in-stock recovery, geo-triggered offers, breaking news and RSS auto-push, and lifecycle and loyalty messaging including wallet passes. Webhook steps call external systems mid-journey and the Shopify app feeds in store events, so the app's backend and the store stay in charge of their own data while Pushwoosh handles the messaging.