Braze and Pushwoosh are customer journey tools for marketing teams that message app and web users. Braze is built around a model that decides what each person hears next. Pushwoosh is built around switching channels when a message is not delivered. Mid-market and enterprise consumer brands suit Braze, while subscription apps suit Pushwoosh.
by Braze
Pricing: Quote only: Braze Go, Select, Pro and Enterprise are all priced by sales. A no-cost trial signup is offered from the pricing page.
Braze is a customer engagement platform for cross-channel journey orchestration and push messaging, built for consumer brands. All four tiers are sales-quoted.
by Pushwoosh
Pricing: Free up to 1,000 MAU; Omnichannel from $13/1,000 MAU; Push only from $7/1,000 MAU (limited offer); Email only $5/1,000 recipients.
Pushwoosh is a push notification and customer journey platform for mobile and web teams, billed by monthly active users across every channel.
Customer Journey Orchestration features side-by-side
Quote only: Braze Go, Select, Pro and Enterprise are all priced by sales. A no-cost trial signup is offered from the pricing page.
Free up to 1,000 MAU; Omnichannel from $13/1,000 MAU; Push only from $7/1,000 MAU (limited offer); Email only $5/1,000 recipients.
Choose Braze if you want a model to decide what each person receives next. Choose Pushwoosh if you want a message resent on another channel when it goes undelivered or unread. Braze is sold by quote only, with no published price. Pushwoosh offers a free plan, then paid plans billed by the month, and higher plans sold by quote.
Lifecycle marketers who need the next step decided for each customer can hand that choice to Braze. It uses a model to pick the channel, message or offer instead of following a fixed path. Its AI agents and creative tools also help produce the content of those messages. Braze suits travel, restaurant and on-demand brands, where data teams feed the profiles marketers work from. One limit is that work is not saved automatically, so a journey in progress can be lost.
When the first channel is unavailable, undelivered or unread, Pushwoosh can send the message through another one. Its reach extends to the Telegram, LINE and Kakao Talk messaging apps. An RSS feed can become automatic push for breaking news. Subscription apps are among the teams it suits. One limit is occasional delivery lag, along with glitches in some newer features.
In reviews from 2025, users of Braze call the journey builder intuitive and the support and learning resources strong. They complain that native analytics and native integrations feel limited, which pushes teams toward outside tools. Reviewers of Pushwoosh from 2019 to 2026 find it easy to set up and the support team quick. They find reporting thin and the admin portal cluttered in places.
A case study from Braze features a financial services business that gives cash advances ahead of payday. The company tested several combinations of message elements, shifted sending toward the best performers and saw more of its push notifications opened. Pushwoosh tells of a mobile gaming company that ran personalized, automated push to keep players and promote in-app purchases. That company's game apps saw their daily and monthly active users grow sharply.
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