Braze

Braze is a customer engagement platform for cross-channel journey orchestration and push messaging, built for consumer brands. All four tiers are sales-quoted.

Braze runs the messaging a consumer brand sends across app, web and inbox from one set of rules. It is made by Braze, an independent, publicly traded company that sells this one platform rather than a suite of separate tools. It exists for brands whose customers move between those channels and who need one system to decide what each person hears next. Marketing, lifecycle and CRM teams run it beside the mobile apps and the data warehouse they already own. Canvas is the journey builder at the heart of the product. Teams drag Message, Delay and Decision Split components onto a canvas, split audiences with Audience Paths and Action Paths, and hold out a control group inside Experiment Paths. Messages leave through native email, mobile app push, web push, in-app messages, Content Cards, SMS and RCS and WhatsApp, all from the same journey. BrazeAI Decisioning Studio picks the channel, message or offer per person, BrazeAI Agents and Creative Studio help produce the content, and the Braze Data Platform holds the profiles and events the rules read. Connected Content calls an external API mid-journey and uses the answer in the next message. Braze suits mid-market and enterprise consumer brands with their own mobile app: retail and ecommerce, financial services, travel, media, gaming, on-demand services and restaurant chains. It fits teams that have engineering support, because the iOS, Android and web SDKs have to be installed before any of the targeting works. Lifecycle marketers, CRM managers and growth leads are the daily users, with data teams feeding the profiles behind them. Braze is bought as one platform on a single sales-quoted contract, in one of four named tiers. The jobs it gets hired for are lifecycle ones: onboarding new users, recovering abandoned carts, winning back lapsed customers, and sending a time-sensitive offer when someone is near a store. Reporting covers campaign and Canvas performance, per-step messaging diagnostics and conversion windows on push. Braze sits beside the warehouse and the product analytics stack rather than replacing them, taking events in through its SDKs and REST API and sending results back out. Its partner catalog covers ecommerce platforms including Shopify, which feeds order and customer data into Braze for targeting.