Customer Journey Orchestration

Braze vs Customer.io

Compare Braze and Customer.io side-by-side. See feature differences and pricing in the Customer Journey Orchestration category.

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Braze

by Braze

0.0 (0)

Pricing: Quote only: Braze Go, Select, Pro and Enterprise are all priced by sales. A no-cost trial signup is offered from the pricing page.

Braze is a customer engagement platform for cross-channel journey orchestration and push messaging, built for consumer brands. All four tiers are sales-quoted.

16 /19 features Full profile

Customer.io

by Customer.io

0.0 (0)

Pricing: Essentials from $100/mo for 5,000 profiles billed monthly, from $505 at 50,000; Premium from $1,000/mo billed yearly; Enterprise on request; 14-day trial, no free plan

Customer.io is event-driven messaging with the customer data pipeline that feeds it in one product: email, push, in-app, SMS and WhatsApp for product-led teams.

13 /19 features Full profile

Feature Comparison

Customer Journey Orchestration features side-by-side

Feature	Braze 16/19 features	Customer.io 13/19 features
Cross-channel journey canvas A drag-and-drop canvas where one journey spans email, push, SMS, WhatsApp, in-app and more.	Yes	Yes
Real-time event entry triggers People enter a journey within seconds of a tracked event rather than on a nightly batch.	Yes	Yes
Conditional branching If-else splits on attributes, events or how someone engaged with the previous step.	Yes	Yes
Wait and delay steps Waits for a duration, until a time of day, or until an event happens.	Yes	Yes
Experiment paths Random splits that test journey variants against each other with a reported winner.	Yes	Yes
Control groups A holdout that receives nothing, so lift can be measured against people in the journey.	Yes	Yes
Next-best-action decisioning Chooses the channel, message or offer per person with a model rather than a fixed path.	Yes	No
Channel fallback rules Sends through another channel when the first is unavailable, undelivered or unread.	No	No
Frequency capping Limits messages per person across all channels in a period.	Yes	Yes
Step-level journey analytics Conversion, drop-off and revenue at each step of the journey.	Yes	No
Goal and exit conditions People leave a journey when they convert or meet an exit rule.	Yes	Yes
Re-entry rules Controls whether and how soon a person can enter the same journey again.	Yes	Yes
External API call steps Calls a third-party API mid-journey and uses the response in later steps.	Yes	Yes
Journey templates Prebuilt flows for onboarding, cart recovery, win-back and similar programs.	Yes	No
In-app and on-site messaging steps Steps that show a message inside the app or on the website.	Yes	Yes
Native email, SMS and push channels Sends those channels itself rather than only through integrations.	Yes	Yes
Dynamic entry segments Segment membership evaluated continuously to add or remove people from a journey.	No	No
Journey versioning Edits a live journey while people already in it stay on the old version or move to the new one.	No	No
Scheduled and recurring entry Enters people on a date, or on a recurring schedule, as well as on events.	Yes	Yes
Overall Rating	0.0 0 reviews	0.0 0 reviews

Braze 16/19 features

Cross-channel journey canvas: Yes
Real-time event entry triggers: Yes
Conditional branching: Yes
Wait and delay steps: Yes
Experiment paths: Yes
Control groups: Yes
Next-best-action decisioning: Yes
Channel fallback rules: No
Frequency capping: Yes
Step-level journey analytics: Yes
Goal and exit conditions: Yes
Re-entry rules: Yes
External API call steps: Yes
Journey templates: Yes
In-app and on-site messaging steps: Yes
Native email, SMS and push channels: Yes
Dynamic entry segments: No
Journey versioning: No
Scheduled and recurring entry: Yes

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Customer.io 13/19 features

Cross-channel journey canvas: Yes
Real-time event entry triggers: Yes
Conditional branching: Yes
Wait and delay steps: Yes
Experiment paths: Yes
Control groups: Yes
Next-best-action decisioning: No
Channel fallback rules: No
Frequency capping: Yes
Step-level journey analytics: No
Goal and exit conditions: Yes
Re-entry rules: Yes
External API call steps: Yes
Journey templates: No
In-app and on-site messaging steps: Yes
Native email, SMS and push channels: Yes
Dynamic entry segments: No
Journey versioning: No
Scheduled and recurring entry: Yes

0.0

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Pricing

Braze

Quote only: Braze Go, Select, Pro and Enterprise are all priced by sales. A no-cost trial signup is offered from the pricing page.

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Customer.io

Essentials from $100/mo for 5,000 profiles billed monthly, from $505 at 50,000; Premium from $1,000/mo billed yearly; Enterprise on request; 14-day trial, no free plan

View plans

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