CleverTap and Pushwoosh are customer journey platforms for mobile app and web teams who message their users. CleverTap is built for consumer brands that want analytics and retention work in one place. Pushwoosh lets a team pay only for the channels it actually uses. Retention-focused consumer brands fit CleverTap, while mobile app teams in gaming, media and subscription apps fit Pushwoosh.
by CleverTap
Pricing: Core from $85/mo at 5,000 MAU, scaling to $1,300 at 100,000 MAU; Pro and Ultimate on request
CleverTap is a customer engagement platform for consumer apps: analytics, segmentation, journeys and push, email, SMS and WhatsApp messaging in one account.
by Pushwoosh
Pricing: Free up to 1,000 MAU; Omnichannel from $13/1,000 MAU; Push only from $7/1,000 MAU (limited offer); Email only $5/1,000 recipients.
Pushwoosh is a push notification and customer journey platform for mobile and web teams, billed by monthly active users across every channel.
Customer Journey Orchestration features side-by-side
Core from $85/mo at 5,000 MAU, scaling to $1,300 at 100,000 MAU; Pro and Ultimate on request
Free up to 1,000 MAU; Omnichannel from $13/1,000 MAU; Push only from $7/1,000 MAU (limited offer); Email only $5/1,000 recipients.
Choose CleverTap if you want retention journeys for a consumer app, guided by predictions about who may leave. Choose Pushwoosh if you want a no-code builder with ready-made flows for a mobile app. CleverTap is bought on paid monthly plans, with higher plans sold by quote. Pushwoosh starts with a free plan, then paid monthly plans, and higher plans are sold by quote.
A retention team that wants each user to get the right message will find CleverTap's model-driven choice of channel, message or offer per person useful. The path adapts to the individual instead of staying fixed. A team can also edit a live journey while people already inside stay on the old version or move to the new one. One limit is cost, since users say pricing climbs as event volume or company size grows.
A mobile team can start a Pushwoosh journey from prebuilt flows for onboarding, cart recovery and win-back. It also reaches users on messengers such as Telegram and LINE, beyond the usual channels. Loyalty messaging can include wallet passes, and iOS apps can show updates as Live Activities. Reporting is the limit, because reviewers find gaps in delivery reports and in opt-out and uninstall data.
In reviews from 2017 to 2026, users of CleverTap praise simple setup against backend and mobile code, accurate multi-channel targeting and responsive support. Complaints include that the platform feels sluggish, worse outside business hours, and that the documentation is outdated or hard to follow. Pushwoosh's reviewers from 2019 to 2026 like how easy it is to set up, so non-technical staff can send pushes. Others value the quick support and good value. Some find the admin portal cluttered and report occasional delivery lag.
CleverTap tells of a luxury online retailer that sends multi-channel campaigns at scale, and the retailer's click-through rate and revenue from messaging grew substantially. Campaigns that once took days now run in large numbers on a single day. One Pushwoosh customer, a mobile gaming company with several game apps, uses automated push notifications for retention, reactivation and promoting in-app purchases. Its daily and monthly active users grew substantially across those apps.
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