MoEngage and Pushwoosh are customer journey platforms used by growth and lifecycle teams to reach people on their phones and browsers. MoEngage joins product analytics to campaigns for consumer brands. Pushwoosh centres on push notifications and moves a message to another channel when a push goes undelivered or unread. Retail, banking and media brands with big app audiences suit MoEngage, while gaming, fintech and subscription app teams suit Pushwoosh.
by MoEngage
Pricing: No public price list: every tier is quoted by sales. Active users count once a calendar month; email inbox previews are capped at 10 a month.
MoEngage is a customer engagement platform for consumer apps: cross-channel journeys, push, email, SMS and in-app messaging, priced by sales quote only.
by Pushwoosh
Pricing: Free up to 1,000 MAU; Omnichannel from $13/1,000 MAU; Push only from $7/1,000 MAU (limited offer); Email only $5/1,000 recipients.
Pushwoosh is a push notification and customer journey platform for mobile and web teams, billed by monthly active users across every channel.
Customer Journey Orchestration features side-by-side
No public price list: every tier is quoted by sales. Active users count once a calendar month; email inbox previews are capped at 10 a month.
Free up to 1,000 MAU; Omnichannel from $13/1,000 MAU; Push only from $7/1,000 MAU (limited offer); Email only $5/1,000 recipients.
Choose MoEngage if you market to a consumer brand's app users and want a model to pick each person's next message. Choose Pushwoosh if you are a mobile app team that wants push-first messaging that can call outside systems in the middle of a journey. Pushwoosh offers a free plan, then monthly paid plans, with the top plans quoted by sales.
Marketers who keep adjusting journeys that are already running will notice one thing first. MoEngage lets an edit to a live journey leave people inside on the old version or move them to the new one. It also chooses the channel, message or offer for each person with a model instead of a fixed path. Duplicating campaigns and templates can be slow, and some users find the price high next to other tools.
Pushwoosh starts from the app team that cannot afford a message going nowhere. If a message fails or goes unread on one channel, it tries another. A journey step can reach out to an outside system and use the answer in later steps. The admin portal can feel cluttered, with tags and events hard to tell apart in places.
MoEngage's users praise a clean layout that is easy and fast to pick up, plus a single home for segments and reports. They also like running email, push and SMS journeys together. Complaints centre on delivery rates described as low, especially on some Android brands, and on data mismatches in reports. Pushwoosh's reviewers find setup simple, and staff without technical skills can schedule pushes. They also value one tool replacing several, and they find reporting thin.
MoEngage describes a luxury jeweler owned by a big conglomerate that wanted app retention and online sales, and weekly retention rates rose. During a festival sale, click-to-conversion rates rose as well. One Pushwoosh customer, a mobile gaming studio, sent personalized automated pushes for retention, reactivation of quiet players and in-app purchase offers. Daily and monthly active users multiplied across the studio's game apps.
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