MoEngage

MoEngage is a customer engagement platform for consumer apps: cross-channel journeys, push, email, SMS and in-app messaging, priced by sales quote only.

MoEngage is a customer engagement platform for consumer brands whose customers arrive through a mobile app or a website. It joins behavioral analytics to campaign delivery, so the team that can see what a customer did can act on it without leaving the tool. The platform is made by MoEngage, an independent company founded in 2014 and based in San Francisco. Everything in it runs on one account rather than as separate products. Analytics and Insights collects events from the app and the site, then turns them into segments, funnels and User Path Analysis. Cross-Channel Marketing builds Flows on a drag-and-drop canvas, so one journey can carry push, email, SMS, RCS, WhatsApp, on-site and in-app messages. Conditional Split branches that journey on what a customer did, Merlin AI Segment Assist assembles the audiences, and real-time segment evaluation keeps them current. Global Control Groups hold a slice of customers back so lift can be measured against them. Web and App Personalize adapts content per person, and Real-Time Transactional Alerts sends order and delivery messages through an API. MoEngage suits consumer brands that run lifecycle marketing at volume: retail and e-commerce, banking and fintech, media, travel and telecoms. It fits lifecycle and CRM marketers who build journeys themselves, growth teams that test against a holdout, and product teams that want in-app messages tied to real behavior. Companies with their own iOS and Android apps get the most from it, because the mobile SDKs feed the same data the campaigns are built on. It is bought as one platform on a quoted contract arranged with the sales team, rather than chosen from a published tier. Day to day the platform runs onboarding series for new app users, win-back campaigns for lapsed customers, and on-site or in-app messages for people already browsing. Marketers schedule push in each customer's local time zone, cap how often one person hears from the brand, and read step-level journey results in the same place. Native push, email and SMS mean campaigns go out without a separate sending provider, and iOS Live Activities put live updates on the lock screen. In most stacks it sits between the event data a brand already collects and the channels it sends through, in place of a standalone push tool beside an email service.