CleverTap and MoEngage are customer engagement platforms for consumer app and website brands. CleverTap is built around retention in consumer apps and scores each user's risk of churning. MoEngage is built to personalize app and website content for each visitor alongside its lifecycle campaigns. Gaming, streaming and subscription brands suit CleverTap, while retail, banking and media teams that build journeys themselves suit MoEngage.
by CleverTap
Pricing: Core from $85/mo at 5,000 MAU, scaling to $1,300 at 100,000 MAU; Pro and Ultimate on request
CleverTap is a customer engagement platform for consumer apps: analytics, segmentation, journeys and push, email, SMS and WhatsApp messaging in one account.
by MoEngage
Pricing: No public price list: every tier is quoted by sales. Active users count once a calendar month; email inbox previews are capped at 10 a month.
MoEngage is a customer engagement platform for consumer apps: cross-channel journeys, push, email, SMS and in-app messaging, priced by sales quote only.
Customer Journey Orchestration features side-by-side
Core from $85/mo at 5,000 MAU, scaling to $1,300 at 100,000 MAU; Pro and Ultimate on request
No public price list: every tier is quoted by sales. Active users count once a calendar month; email inbox previews are capped at 10 a month.
Choose CleverTap if you want churn prediction and retention work for a consumer app. Choose MoEngage if you run lifecycle campaigns and want ready-made journeys to start from. CleverTap is bought through paid plans billed by the month, with higher plans sold by quote.
A retention team at a consumer app gets the most from CleverTap. Its models score each user's churn risk and recommend a send time for every person flagged as likely to leave. A fallback rule moves a message to another channel when its original channel is unavailable or the message stays undelivered or unread. Buyers who need WhatsApp messaging pay for it as an add-on on every plan.
Lifecycle marketers who build journeys themselves will find ready starting points in MoEngage. It offers prebuilt flows for onboarding and win-back programs. It also delivers push in each customer's local time zone and sends order alerts through an API. Its value is highest for brands that ship native mobile apps, because the mobile SDKs feed the data its campaigns use.
In reviews from 2017 to 2026, CleverTap's users praise straightforward integration with backend and mobile SDKs, and accurate multi-channel targeting that is easy to run. They also call support responsive. Complaints describe an unintuitive interface, outdated documentation and a slow platform. MoEngage's reviewers from 2018 to 2023 like its clear interface, quick learning curve, and segmentation, analytics and reporting in one place. They complain about slow loading, low delivery rates on some Android brands and gaps in reporting.
CleverTap describes a luxury online retailer that runs campaigns across push, email and web pop-ups at scale, and reports higher click-through and a large revenue gain from messaging channels. Campaigns that once took days now go out in large numbers each day. One MoEngage customer, a luxury jewelry retail brand from a large conglomerate, wanted app retention and online sales. The brand used on-site messages, in-app messages and journeys across WhatsApp, push and email, and saw weekly retention rise and click-to-conversion climb during a festival sale.
Looking for more options?
Browse all Customer Journey Orchestration