Mention

Mention is Agorapulse's media monitoring and social listening tool for tracking brand and competitor mentions across the web, social networks and review sites.

Mention is a media monitoring and social listening tool for teams that need to know what is said about their brand, competitors and market. It gathers mentions from news sites, blogs, forums, review sites and social networks into one alert feed. A thread on Reddit, a review on Trustpilot and a news article all reach the same screen. Mention is owned by Agorapulse SAS, the Paris company behind the Agorapulse social media management platform. Agorapulse acquired it in May 2025 and now sells it as Mention by Agorapulse. Everything starts with an alert: a query for a brand, a competitor, a product or a topic. Media Monitoring collects matches from the web, including news, blogs and forums. It also covers review sites such as Google, Facebook, Trustpilot, Amazon and Glassdoor. Social Listening covers the social platforms, with Reddit alongside the main networks, and notifies the team in real time when a new match arrives. Sentiment Analysis marks each mention as positive or negative. Competitive Analysis measures share of voice against named competitors, and the Influencer Score ranks the authors behind mentions by their reach. Results can be filtered by source, time, language, country, influence score and sentiment, and the Insights Center holds the reporting. Historical data access and API access are sold as paid add-ons. Mention suits communications and PR teams who track coverage as it happens and marketing teams who report share of voice against competitors. Agencies use it to watch several client brands from one account. It fits brands whose customers talk on review sites and forums as much as on social networks. Multilingual brands cut mentions by language and country. Teams already on Agorapulse get listening beside the inbox they moderate from. It is bought as a single Company plan through a demo request, with monthly or annual billing and a dedicated account manager. That one plan covers the monitoring platform, with historical data and API access bought on top. In practice Mention is the early warning system and the reporting layer for a communications team. It shows negative sentiment as it appears and measures how a campaign changed share of voice. It also turns coverage into advertising value equivalency figures for a PR report. It sits beside a social media management tool rather than replacing one. Mention has deprecated its own Publish and Respond features and points customers to Agorapulse for publishing and replying. The API add-on carries mentions into other systems, and the historical data add-on lets a team look back to before an alert was created.