Awario and Mention are social listening platforms that collect public mentions of a brand, a competitor or a product from social networks, news, forums and review sites into one feed. Awario suits lean marketing, PR and agency teams that want self-serve signup, white-label client reports and a flat account price. Mention, sold by Agorapulse, names dozens of specific review sites and adds TikTok and YouTube video monitoring, sold through a sales demo rather than self-serve signup. What decides most choices is how the tool is bought and by whom.
by Awario
Pricing: Starter $49 a month billed monthly or $29 billed annually; Pro $149 or $89; Enterprise $399 or $249. Free trial, no card.
Awario is social listening software for brand and competitor monitoring across X, Reddit, YouTube, blogs, forums and news. TikTok is not a source.
Pricing: No public price: one Company plan sold by demo request at https://mention.com/en/pricing/; historical data and API access are paid add-ons
Mention is Agorapulse's media monitoring and social listening tool for tracking brand and competitor mentions across the web, social networks and review sites.
Social Listening Tools features side-by-side
Starter $49 a month billed monthly or $29 billed annually; Pro $149 or $89; Enterprise $399 or $249. Free trial, no card.
No public price: one Company plan sold by demo request at https://mention.com/en/pricing/; historical data and API access are paid add-ons
Choose Awario when a lean marketing, PR or agency team wants a flat monthly account price, a self-serve signup and white-label client reports. Choose Mention when a communications team already runs a sales-led purchase process, needs coverage across dozens of named review sites, or already uses Agorapulse and wants listening beside the inbox it publishes and replies from.
Awario's case rests on flat, self-serve pricing and specific jobs. It is billed as a flat account subscription rather than per seat, and a new alert includes mentions from before it was created at no extra cost. Agencies use its white-label PDF reports for client decks, and social-selling teams use Awario to spot posts that signal buying intent. Awario is also the only one of the two to list audience demographics: age, gender, location and interests of the people behind a mention. Awario itself states that TikTok is not among its sources, so a team tracking TikTok needs a second tool beside it.
Mention's case rests on breadth and workflow. Among the features compared here, only Mention lists TikTok and YouTube monitoring. Both offer forum and review-site coverage generically, but Mention names its scope more specifically: more than 75 review sites, including Google, Facebook and Glassdoor, alongside an Influencer Score and advertising value equivalency reporting for a PR deck. Since Agorapulse bought Mention in 2025, a team already on Agorapulse can add its listening without a second login; Mention has retired its own publish and reply features and points customers to Agorapulse for those. Its historical data and API access sell as add-ons, and buying it starts with a demo, not a self-serve signup.
Awario has fewer reviews. Its reviewers praise real-time collection and the dashboard and call support responsive, while the billing complaints about unexpected subscription charges come specifically from reviews of the vendor as a whole rather than the product. For Mention, reviewers writing from 2019 to 2025 praise coverage beyond simple keyword alerts and call it useful for agencies tracking client mentions; the most frequent complaint is price, called poor value or locked behind higher tiers. Mention also has billing and support complaints, but they surface in reviews of the company as a whole rather than the listening product itself, so it's a caveat, not a documented defect.
Upstack, a business network for software talent that Awario's own case study calls fast-growing, used Awario for social selling, lead generation and finding B2B influencers. The vendor reports this brought in millions in annual recurring revenue, at many times Awario's monthly cost. Soylent, a food and beverage company Mention profiles as a customer, used Mention to find influencers, watch competitors' launches and catch untagged inquiries. In Mention's case study, its Brand Marketing Manager credits Mention's support with responding within a day.
Looking for more options?
Browse all Social Listening Tools