Choose Podium if you are a local business whose customers arrive through texts, calls and Google reviews. Choose Trustpilot if you sell products online and need reviews displayed on your own site and in search results. Podium sells monthly paid plans and quotes the higher ones. Trustpilot begins with a free plan and adds paid monthly tiers above it.
A front desk that answers texts and calls all day is the buyer Podium has in mind. It gathers reviews from Google, Facebook and other sites in one place, so a single team sees every rating. It also sends satisfaction surveys and points happy customers to review sites. Some users find its feature set narrow beyond messaging and reviews.
Retail and finance brands with many branches fit Trustpilot. It displays reviews on a company's own site as carousels and badges. It compares ratings against named competitors and reports ratings for each location. Its reviews live on its own platform, and requests by text or WhatsApp need a paid add-on.
Podium's users praise how easy it is to learn and how well it asks customers for Google reviews by text. They also like one inbox for texts, calls and web chat across locations. Complaints include slow support, hard cancellations and a price that is high for a small business. Trustpilot's reviewers like collecting and answering reviews quickly, and the credibility that open customer feedback brings. Telling genuine reviews from fake ones is a common worry, and renewals rise automatically.
Podium's story is about a seller of appliances and electronics that opened more showrooms and could no longer thank customers by hand. The retailer's monthly reviews multiplied, its star rating rose, and it reached the top of the local Google shopping map. For one Trustpilot customer, a web shop selling gadgets, review requests go out automatically along the buying journey. An in-house team studies each less-than-perfect review and turns it into operational fixes.