Drip vs Postscript

Choose Drip if you run an online store and want email and text follow-up handled in one account. Choose Postscript if you run a Shopify store and want texting to be a main revenue channel. Both are paid plans billed by the month, and higher plans are sold by quote.

A small team without an automation specialist fits Drip. Its emails carry content blocks that change for each customer, and the same account sends texts alongside them, so one tool covers both channels. Drip also turns a blog feed or a new product into an email send automatically. Its limit is that texting is a separate add-on enabled through support, and it reaches US phone numbers.

Postscript is built for Shopify stores that want texting to earn revenue. Replies land in a shared inbox where a person answers each subscriber. Shoppers can also join by texting a keyword or scanning a QR code. Postscript's limit is its Shopify focus. Stores on other platforms have to add a software kit on their own, and Postscript then runs beside their store and email tool.

Drip's users praise the visual, drag-and-drop automation builder. Beginners and advanced users alike find it easy to use for behavior-based emails. Postscript's reviewers like how easy it is to use and how quickly campaigns, flows and automations go live. They also call it competitively priced for the SMS features it offers. Reviewers value responsive, personal support, including a named rep.

An online store team with no automation specialist wants lost shoppers won back through email and texts. Drip runs that flow by email and text from one account, and it can push the same shoppers to Facebook ads as a segment. Postscript describes a sports nutrition brand that moved its texting from another platform for better analytics. The brand built a community-focused program rather than a discount-driven one, and it reached strong text revenue and high subscriber retention.