Consent Management Platforms (CMP)

Complianz vs iubenda

Complianz and iubenda are consent management platforms. They put a cookie banner on a site, hold tracking scripts back until a visitor agrees, and keep the documents and records behind that choice. Complianz is built as a plugin for WordPress and Shopify sites. iubenda serves websites and mobile apps from a separate dashboard, with policy generators beside the banner. The difference that decides most choices is where the work happens: inside your own site's admin, or in a dashboard set up site by site.

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Pricing: Free WordPress plugin; Personal $35 a year for 1 site, Professional $109 for 5, Agency $239 for 25, prices shown on the pricing page in September 2026.

Complianz is a WordPress and Shopify consent management plugin, owned by team.blue, with a free tier and paid licences covering 1, 5 or 25 sites.

11 /17 features Full profile
Most Features
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Pricing: Free plan under 5,000 page views; Essentials from EUR 4.99 per site a month billed yearly, EUR 5.99 monthly; Ultimate EUR 79.99 to 89.99; excludes VAT; checked September 2026

iubenda is a consent management platform and privacy policy generator for websites and apps, owned by team.blue and run from Milan.

13 /17 features Full profile

Feature Comparison

Consent Management Platforms (CMP) features side-by-side

Complianz
Complianz 11/17 features
Automatic cookie and tracker scanning
Yes
Geolocation-based banner rules
Yes
Auto-blocking of cookies before consent
Yes
Tag manager consent triggers
Yes
Google Consent Mode support
Yes
IAB TCF registered CMP
Yes
Global Privacy Control signal honoured
Yes
Consent records with audit export
No
Custom banner design and wording
Yes
Multi-language banners
No
Preference center for granular categories
No
Consent rate analytics dashboard
No
Consent banner A/B testing
Yes
Cross-domain consent sharing
No
Mobile app consent SDK
No
Cookie declaration auto-generation
Yes
Free plan for a single domain
Yes
No reviews yet
iubenda
iubenda 13/17 features
Automatic cookie and tracker scanning
Yes
Geolocation-based banner rules
Yes
Auto-blocking of cookies before consent
Yes
Tag manager consent triggers
Yes
Google Consent Mode support
Yes
IAB TCF registered CMP
Yes
Global Privacy Control signal honoured
No
Consent records with audit export
Yes
Custom banner design and wording
Yes
Multi-language banners
Yes
Preference center for granular categories
No
Consent rate analytics dashboard
Yes
Consent banner A/B testing
No
Cross-domain consent sharing
No
Mobile app consent SDK
Yes
Cookie declaration auto-generation
Yes
Free plan for a single domain
Yes
No reviews yet

Pricing

Complianz
Complianz

Free WordPress plugin; Personal $35 a year for 1 site, Professional $109 for 5, Agency $239 for 25, prices shown on the pricing page in September 2026.

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iubenda
iubenda

Free plan under 5,000 page views; Essentials from EUR 4.99 per site a month billed yearly, EUR 5.99 monthly; Ultimate EUR 79.99 to 89.99; excludes VAT; checked September 2026

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Which Should You Choose?

Choose Complianz if your site runs on WordPress or Shopify and you want the banner, the wizard-written documents and the consent records handled from your own site admin, or if you look after several client sites under one licence. Choose iubenda if you prefer a separate dashboard configured site by site, if you need consent collected inside an iOS or Android app, or if you want terms and data-processing register tools from the same vendor. Both products belong to team.blue, and Complianz's own post says it joined the iubenda Group.

Complianz starts from a setup wizard: you say which regions the site serves and what it loads from outside, and the banner and legal texts follow from those answers, with periodic rescans afterwards. Of the two, only it lists Global Privacy Control handling and A/B testing of banner variants, and the vendor lists a free WordPress plugin with no page-view cap. The limits reviewers raise are Consent Mode and TCF errors, and disputes over licence terms and auto-renewal.

iubenda's pitch is breadth from one configuration. The same setup drives the banner, the privacy and cookie policy and the consent log, with a register of processing activities and a subject-request tool alongside. Only it lists multi-language banners, consent-rate analytics and a mobile SDK. Its reviewers, mostly writing before 2023, called per-site pricing costly across many sites and questioned the scanner's accuracy, and customers reviewing the company found the interface confusing.

Reviewers of the Complianz company as a whole, from April 2024 to August 2026, split on support. Some describe fast help, some even for non-paying users, while others report unanswered tickets on premium licences, and some fault licence terms, renewals and refunds. iubenda's reviewers split on support too. Consumer reviews of the vendor (2024 to 2026) and product reviewers (mostly 2018 to 2023, so older experience) praise quick help, while a smaller group of each report unresponsive support. Easy setup is a theme among product reviewers, as is praise for policy generation saving legal effort. Customers reviewing the company also raise cancellation, billing and refund problems.

Take a small studio that launches a WordPress site for a client and later ships an iOS app for the same client. This is a scenario, not a customer story. Either product offers a web banner with auto-blocking and Google Consent Mode, but only iubenda lists an app SDK, so the studio would confirm Complianz's app coverage before assuming it. With no app, the WordPress admin route fits Complianz.

Both offer a free plan, so start there. Neither vendor documents a migration path between them, so ask either before planning a switch.

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