iubenda

iubenda is a consent management platform and privacy policy generator for websites and apps, owned by team.blue and run from Milan.

iubenda gives the people who run websites and apps a cookie banner, generated policy pages and a record of every consent, configured site by site from one dashboard. It is made by iubenda s.r.l. in Milan and has been part of the team.blue group since 2022. It is built for teams that carry GDPR, ePrivacy and US state privacy duties without a lawyer on staff. The Cookie Solution scans a site on a schedule and sorts the cookies, tags and pixels it finds into consent categories. It serves a banner that holds those scripts until the visitor opts in, with Google Tag Manager triggers firing only after the matching choice. Google Consent Mode carries each choice to Google's tags, and iubenda is a Google-certified CMP registered with the IAB Transparency and Consent Framework. The Privacy and Cookie Policy Generator writes the policy pages from the same configuration, with a Terms and Conditions Generator beside it. The Register of Data Processing Activities and the Data Subject Rights Management Tool hold the internal records and take in subject requests. The consent database logs cookie and form consent, and a mobile SDK collects the same consent inside iOS and Android apps. iubenda fits small and mid-sized site owners, online shops and publishers who want consent and legal documents from one vendor. Agencies use it client by client, because each site is configured and billed on its own. Marketing teams reach for it to keep Google Ads and Analytics inside Consent Mode, and publishers selling programmatic inventory for the IAB framework support. It is bought per site and per month, billed monthly or yearly, with a no-cost tier for very small sites. Larger or unusual setups get a custom plan on request. Teams turn to iubenda when a new site goes live, or when a scan turns up trackers the cookie policy does not name. The recurring scan and the generated policy keep the two in step as tags come and go. Geo-targeting lets one site show different banner rules by visitor location, and the language library covers multi-language sites. A REST API and a JavaScript SDK carry consent into a site's own forms and back-end systems. In a stack it sits in front of Google Tag Manager, Google Analytics and a site's ad tags. The newsletter opt-in booster records the consent given through a site's own signup forms.