BrightLocal and Trustpilot are reputation tools for businesses that collect and manage customer reviews. BrightLocal is built around local search visibility, with review work alongside it. Trustpilot is built around reviews that count toward seller star ratings in Google's ads and shopping results. Local SEO agencies and multi-location brands suit BrightLocal, while online sellers and larger brands chasing public star ratings suit Trustpilot.
by BrightLocal
Pricing: No free plan; 14-day trial. One location month to month costs $41/mo Track, $54 Manage, $65 Grow; about 25 percent less billed annually. Price scales with a location slider.
BrightLocal is a local SEO and reputation platform for agencies and multi-location brands: geo-grid rank tracking, citation audits and review campaigns.
by Trustpilot
Pricing: Free plan; Starter from $99/mo, Plus from $319/mo, Premium from $799/mo, per domain, billed annually; Enterprise on request.
Trustpilot Business helps companies collect customer reviews, reply from one inbox, display them with TrustBox widgets and earn Google Seller Ratings stars.
Reputation & Review Management Software features side-by-side
No free plan; 14-day trial. One location month to month costs $41/mo Track, $54 Manage, $65 Grow; about 25 percent less billed annually. Price scales with a location slider.
Free plan; Starter from $99/mo, Plus from $319/mo, Premium from $799/mo, per domain, billed annually; Enterprise on request.
Choose BrightLocal if you manage local search rankings for clients or locations. Choose Trustpilot if you sell online and want your reviews to earn seller stars on Google. BrightLocal is on paid plans billed by the month. Trustpilot has a free plan, then paid plans billed by the month, with higher plans sold by quote.
A local SEO agency reporting to many client locations needs rankings and listings in one place. BrightLocal plots a location's map rankings across a grid of points and flags directory listings with mismatched details. A private feedback form sits beside its public review links, so complaints go straight to the business. BrightLocal's citation and rank data can be inaccurate or slow.
Online retailers and multi-location brands often want reviews to show up in search and shopping results. Trustpilot compares a company's ratings against named competitors and sends product reviews on to Google Shopping. Its sentiment view shows recurring themes across reviews, by location and over time. Its reviews live on its own platform, while the Google Business Profile of a company gathers separate reviews alongside them.
Users of BrightLocal in reviews from 2019 to 2026 praise personal support and the client reporting that keeps agencies subscribed. Billing draws complaints, since annual plans are non-refundable and some features need paid add-ons. Trustpilot's reviewers from 2020 to 2026 like how easy it is to collect and answer reviews, and the trust that open feedback builds. They complain about high prices with automatic renewals, and about reviews that are hard to tell from fake ones.
BrightLocal describes an SEO agency for legal clients that runs local search work for its own clients and grew its client base as a result. The agency also saved many hours each month on listing work. One Trustpilot customer, an online electronics retailer, collects reviews automatically across the customer journey. A team reads every review below the top rating to drive fixes in operations, and the retailer says the result keeps it honest.
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