Reputation & Review Management Software

BrightLocal vs Trustpilot

Compare BrightLocal and Trustpilot side-by-side. See feature differences and pricing in the Reputation & Review Management Software category.

BrightLocal

by BrightLocal

0.0 (0)

Pricing: No free plan; 14-day trial. One location month to month costs $41/mo Track, $54 Manage, $65 Grow; about 25 percent less billed annually. Price scales with a location slider.

BrightLocal is a local SEO and reputation platform for agencies and multi-location brands: geo-grid rank tracking, citation audits and review campaigns.

13 /20 features Full profile

Most Features

Trustpilot

by Trustpilot

0.0 (0)

Pricing: Free plan; Starter from $99/mo, Plus from $319/mo, Premium from $799/mo, per domain, billed annually; Enterprise on request. Checked Sep 2026.

Trustpilot Business helps companies collect customer reviews, reply from one inbox, display them with TrustBox widgets and earn Google Seller Ratings stars.

16 /20 features Full profile

Feature Comparison

Reputation & Review Management Software features side-by-side

Feature	BrightLocal 13/20 features	Trustpilot 16/20 features
Review request campaigns by SMS and email Sends review invitations by text and email, one-off or automated after a sale or visit.	Yes	Yes
Multi-site review monitoring Collects reviews from Google, Facebook, Yelp, industry sites and marketplaces in one place.	Yes	No
Reply to reviews from one inbox Answers reviews on the source sites from a single inbox.	Yes	Yes
AI-drafted review replies Drafts a reply to each review for approval.	Yes	Yes
Website review widgets Displays reviews on your site in carousels, badges or feeds.	Yes	Yes
Review funnel landing pages Hosted pages that route a customer to the review site of your choice.	Yes	No
QR code review requests QR codes on receipts or signage that open a review request.	Yes	Yes
Private negative feedback capture Offers a private feedback form alongside public review links so complaints reach you directly.	Yes	No
Review sentiment and theme insights Sentiment and recurring themes across reviews, by location and over time.	No	Yes
Competitor review benchmarking Compares your ratings and volume against named competitors.	No	Yes
Location-level reputation reporting Ratings, volume and response rate per location for multi-location brands.	Yes	Yes
NPS and customer surveys Sends NPS or satisfaction surveys and routes promoters to review sites.	Yes	No
Product review syndication Syndicates product reviews to Google Shopping, retailers and marketplaces.	No	Yes
Photo and video review collection Collects photos and video with product reviews.	No	Yes
Product Q&A Customer questions and answers on product pages.	No	Yes
Review schema markup Adds review structured data so star ratings can show in search results.	Yes	Yes
Review sharing to social Turns a review into a branded social post.	No	Yes
New review alerts Notifies the right person when a new review, or a negative one, arrives.	Yes	Yes
CRM and POS triggered requests Triggers review requests from CRM, booking or point-of-sale events.	No	Yes
Flagging fake reviews for removal Helps flag and report reviews that break a platform's policies.	Yes	Yes
Overall Rating	0.0 0 reviews	0.0 0 reviews

BrightLocal 13/20 features

Review request campaigns by SMS and email: Yes
Multi-site review monitoring: Yes
Reply to reviews from one inbox: Yes
AI-drafted review replies: Yes
Website review widgets: Yes
Review funnel landing pages: Yes
QR code review requests: Yes
Private negative feedback capture: Yes
Review sentiment and theme insights: No
Competitor review benchmarking: No
Location-level reputation reporting: Yes
NPS and customer surveys: Yes
Product review syndication: No
Photo and video review collection: No
Product Q&A: No
Review schema markup: Yes
Review sharing to social: No
New review alerts: Yes
CRM and POS triggered requests: No
Flagging fake reviews for removal: Yes

0.0

(0)

Trustpilot 16/20 features

Review request campaigns by SMS and email: Yes
Multi-site review monitoring: No
Reply to reviews from one inbox: Yes
AI-drafted review replies: Yes
Website review widgets: Yes
Review funnel landing pages: No
QR code review requests: Yes
Private negative feedback capture: No
Review sentiment and theme insights: Yes
Competitor review benchmarking: Yes
Location-level reputation reporting: Yes
NPS and customer surveys: No
Product review syndication: Yes
Photo and video review collection: Yes
Product Q&A: Yes
Review schema markup: Yes
Review sharing to social: Yes
New review alerts: Yes
CRM and POS triggered requests: Yes
Flagging fake reviews for removal: Yes

0.0

(0)

Pricing

BrightLocal

No free plan; 14-day trial. One location month to month costs $41/mo Track, $54 Manage, $65 Grow; about 25 percent less billed annually. Price scales with a location slider.

View plans

Trustpilot

Free plan; Starter from $99/mo, Plus from $319/mo, Premium from $799/mo, per domain, billed annually; Enterprise on request. Checked Sep 2026.

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