BrightLocal

BrightLocal is a local SEO and reputation platform for agencies and multi-location brands: geo-grid rank tracking, citation audits and review campaigns.

BrightLocal is a local SEO and reputation platform that answers one question for a local business: where does it rank in Google's map results for the searches that matter, and is its information correct everywhere Google looks. It is made by BrightLocal Ltd, a Brighton company that began as a local SEO agency in 2009 and built the platform out of its own client work. Rank Tracker follows a location's keywords and competitors, and the Local Search Grid plots rankings across a grid of points around the address. Citation Tracker checks name, address and phone against the directories that feed the map and flags every mismatch, and Citation Builder creates new listings on directories and data aggregators as a service. The Google Business Profile audit benchmarks a profile against named competitors, Google Business Profile management and post scheduling keep it current, and Active Sync pushes and protects listings across Google, Apple Maps, Bing Places, Facebook and Yelp. On the reputation side, review monitoring watches the sites that matter to a local business, email, SMS, QR code and kiosk campaigns ask customers for reviews, AI-drafted replies answer them, and review widgets and a JSON feed publish them on a website. NPS surveys, white-label client reports, an embeddable audit lead widget, bulk multi-location management, AI Insights and a Local SEO API complete the platform. BrightLocal suits local SEO agencies reporting to many client locations, multi-location brands and franchise marketing teams in the USA, the UK, Canada or Australia, and single-location businesses cleaning up their citations. Platforms that want local ranking data programmatically buy it through the API. The platform is sold per location rather than per seat, across the Track, Manage and Grow tiers, on monthly or annual billing. The trial asks for no card, and there is no free plan. Citations are bought separately per listing and outlive the subscription, and a Managed SEO Service is sold as a done-for-you subscription. An agency's month in BrightLocal starts with the white-label client report, then moves to auditing and fixing NAP inconsistencies, protecting Google Business Profile edits across every location, scheduling profile posts, collecting reviews at the counter with a QR code and publishing them on the site. It works alongside Google Business Profile, Apple Maps and Bing Places, a business's own website and an agency's reporting stack, and it captures new agency leads with an embedded audit widget.