Local SEO Software

BrightLocal vs Semrush

Compare BrightLocal and Semrush side-by-side. See feature differences and pricing in the Local SEO Software category.

Most Features

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Pricing: No free plan; 14-day trial. One location month to month costs $41/mo Track, $54 Manage, $65 Grow; about 25 percent less billed annually. Price scales with a location slider.

BrightLocal is a local SEO and reputation platform for agencies and multi-location brands: geo-grid rank tracking, citation audits and review campaigns.

15 /17 features Full profile

Semrush

by Adobe

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Pricing: SEO from $117.33/mo billed annually ($139.95 monthly); Social from $20/mo; Local from $30/mo per location; Content $60/mo; Advertising from $99/mo; AI PR from $149/mo; Enterprise on quote

Semrush is Adobe's SEO and marketing platform: rank tracking, site audits, keyword and backlink research, AI search visibility, content, local, social and PR.

12 /17 features Full profile

Feature Comparison

Local SEO Software features side-by-side

Feature	BrightLocal 15/17 features	Semrush 12/17 features
Directory listing sync Pushes name, address, phone, hours and categories to Google, Apple, Bing, Yelp and data aggregators.	Yes	Yes
Duplicate listing suppression Finds and suppresses duplicate listings for a location.	Yes	Yes
Citation audit and NAP consistency Checks name, address and phone across directories and flags mismatches.	Yes	Yes
Citation building service Manual submission to directories, priced per citation or included in a plan.	Yes	No
Geo-grid local rank tracking Map-based rankings at points around a location for chosen keywords.	Yes	Yes
Google Business Profile management Edits business information, hours, categories and attributes from the tool.	Yes	Yes
Google Business Profile post scheduling Schedules posts and offers to one or many profiles.	Yes	Yes
Bulk multi-location management Edits and reports on hundreds of locations at once.	Yes	Yes
Google Business Profile audit Benchmarks a profile's completeness and signals against competitors.	Yes	Yes
Local SEO audit Scores a location's site, citations, links and reviews with recommendations.	Yes	No
Apple Maps and Bing Places sync Syncs to Apple Business Connect and Bing Places, not only Google.	Yes	Yes
Store locator and location pages Hosted or embeddable per-location pages and a store locator.	No	No
Google Business Profile insights reporting Views, searches, calls and direction requests per profile over time.	Yes	Yes
Embeddable local SEO audit widget A lead-generation widget agencies place on their own site.	Yes	No
Local business schema generation Generates local business structured data for location pages.	No	No
Local listings API Programmatic access to listings, rankings and citations.	Yes	Yes
Listing edit protection Detects and reverts third-party edits to a Google Business Profile.	Yes	Yes
Overall Rating	0.0 0 reviews	0.0 0 reviews

BrightLocal 15/17 features

Directory listing sync: Yes
Duplicate listing suppression: Yes
Citation audit and NAP consistency: Yes
Citation building service: Yes
Geo-grid local rank tracking: Yes
Google Business Profile management: Yes
Google Business Profile post scheduling: Yes
Bulk multi-location management: Yes
Google Business Profile audit: Yes
Local SEO audit: Yes
Apple Maps and Bing Places sync: Yes
Store locator and location pages: No
Google Business Profile insights reporting: Yes
Embeddable local SEO audit widget: Yes
Local business schema generation: No
Local listings API: Yes
Listing edit protection: Yes

0.0

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Semrush 12/17 features

Directory listing sync: Yes
Duplicate listing suppression: Yes
Citation audit and NAP consistency: Yes
Citation building service: No
Geo-grid local rank tracking: Yes
Google Business Profile management: Yes
Google Business Profile post scheduling: Yes
Bulk multi-location management: Yes
Google Business Profile audit: Yes
Local SEO audit: No
Apple Maps and Bing Places sync: Yes
Store locator and location pages: No
Google Business Profile insights reporting: Yes
Embeddable local SEO audit widget: No
Local business schema generation: No
Local listings API: Yes
Listing edit protection: Yes

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Pricing

BrightLocal

No free plan; 14-day trial. One location month to month costs $41/mo Track, $54 Manage, $65 Grow; about 25 percent less billed annually. Price scales with a location slider.

View plans

Semrush

SEO from $117.33/mo billed annually ($139.95 monthly); Social from $20/mo; Local from $30/mo per location; Content $60/mo; Advertising from $99/mo; AI PR from $149/mo; Enterprise on quote

View plans

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