Semrush

Semrush is Adobe's SEO and marketing platform: rank tracking, site audits, keyword and backlink research, AI search visibility, content, local, social and PR.

Semrush is a marketing platform for being found in search, both on the classic Google results page and in the AI answers that now appear above it. It covers SEO, content, local listings, social media, digital PR and advertising research from one account, built on Semrush's own keyword and backlink databases. Semrush has been an Adobe company since April 2026 and keeps its own name, site and help center; Semrush Inc., founded in Boston in 2008, still builds it. The core is the SEO and AI Search toolkit: Keyword Magic Tool for keyword research, Keyword Gap for competitor analysis, Position Tracking for daily rankings across devices and locations, Site Audit for technical checks, Backlink Audit for links, and Content Optimizer, which scores a draft as it is written. It also reports how often a brand appears in ChatGPT answers and Google's AI Overviews. Five more toolkits sit around it. Content generates briefs and drafts in a saved Brand Voice and repurposes an article into posts and emails. Local keeps Google Business Profiles and directory listings current through Listing Management and tracks map rankings on the Map Rank Tracker grid. Social Poster schedules posts across the main networks and Social Analytics compares them. AI PR finds journalists in a Media Database, tracks pitches and monitors coverage. Advertising researches competitors' Google and Meta ads, with AdClarity on its higher tier. Semrush is built for teams whose results depend on being found: in-house SEO and content teams, agencies that report to several clients under their own branding, and local or multi-location businesses that live off their Google profile. It also serves PR teams that pitch by email and paid media teams sizing up rivals' campaigns. A freelancer can start with one toolkit, and an enterprise can take the whole set with custom limits and single sign-on. Each toolkit is bought on its own or together on one login. Semrush sits at the research and planning end of marketing work. Typical jobs are deciding which keywords and topics to go after, checking what competitors rank for and advertise on, keeping a site technically sound, and showing results to a client or a manager in a branded report. It connects to Google Analytics and Search Console, publishes content to WordPress, hands tasks to Trello and feeds live data to AI assistants through an MCP server, so the CMS, the analytics stack and the project tool a team already runs stay in place around it.