SEO Tools

Ahrefs vs Semrush

Compare Ahrefs and Semrush side-by-side. See feature differences and pricing in the SEO Tools category.

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Pricing: Free for verified sites; Starter $29/mo, Lite $129/mo, Standard $249/mo, Advanced $449/mo, Enterprise $1,499/mo on an annual commitment; extra users and add-ons priced separately

Ahrefs is an SEO toolset on its own web index: backlinks, keyword research, site audits, rank tracking and AI search visibility, free for verified site owners.

13 /17 features Full profile

Most Features

Semrush

by Adobe

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Pricing: SEO from $117.33/mo billed annually ($139.95 monthly); Social from $20/mo; Local from $30/mo per location; Content $60/mo; Advertising from $99/mo; AI PR from $149/mo; Enterprise on quote

Semrush is Adobe's SEO and marketing platform: rank tracking, site audits, keyword and backlink research, AI search visibility, content, local, social and PR.

15 /17 features Full profile

Feature Comparison

SEO Tools features side-by-side

Feature	Ahrefs 13/17 features	Semrush 15/17 features
Keyword research database Search volume, difficulty and intent for keywords, from the vendor's own index.	Yes	Yes
Daily rank tracking Tracks positions every day per keyword, location and device.	No	Yes
Backlink analysis The vendor's own backlink index with referring domains, anchors and authority metrics.	Yes	Yes
Lost and new backlink alerts Alerts when a site gains or loses links.	Yes	Yes
Technical site audit Crawls a site for errors, indexability, structured data and Core Web Vitals issues.	Yes	Yes
Competitor keyword gap analysis Keywords competitors rank for that you do not.	Yes	Yes
On-page content optimization editor Scores a draft against the top-ranking pages and suggests terms and structure.	Yes	Yes
SERP feature tracking Tracks presence in featured snippets, People Also Ask, video and AI overviews.	Yes	Yes
AI search visibility tracking Tracks brand and page mentions in ChatGPT, Perplexity and Google AI answers.	Yes	Yes
Keyword clustering Groups keywords by SERP overlap into topics for one page each.	Yes	Yes
Search Console and Analytics integration Pulls Google Search Console and Analytics data into reports.	Yes	Yes
Link outreach management Prospecting, outreach and follow-up for link building inside the tool.	No	No
White-label SEO reports Branded, scheduled SEO reports for clients.	No	Yes
SEO data API Programmatic access to keyword, backlink and ranking data.	Yes	Yes
Log file analysis Parses server logs to show how search bots crawl the site.	Yes	No
Keyword cannibalization detection Finds pages competing for the same query.	No	Yes
Share of voice reporting Estimated share of search visibility against named competitors.	Yes	Yes
Overall Rating	0.0 0 reviews	0.0 0 reviews

Ahrefs 13/17 features

Keyword research database: Yes
Daily rank tracking: No
Backlink analysis: Yes
Lost and new backlink alerts: Yes
Technical site audit: Yes
Competitor keyword gap analysis: Yes
On-page content optimization editor: Yes
SERP feature tracking: Yes
AI search visibility tracking: Yes
Keyword clustering: Yes
Search Console and Analytics integration: Yes
Link outreach management: No
White-label SEO reports: No
SEO data API: Yes
Log file analysis: Yes
Keyword cannibalization detection: No
Share of voice reporting: Yes

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Semrush 15/17 features

Keyword research database: Yes
Daily rank tracking: Yes
Backlink analysis: Yes
Lost and new backlink alerts: Yes
Technical site audit: Yes
Competitor keyword gap analysis: Yes
On-page content optimization editor: Yes
SERP feature tracking: Yes
AI search visibility tracking: Yes
Keyword clustering: Yes
Search Console and Analytics integration: Yes
Link outreach management: No
White-label SEO reports: Yes
SEO data API: Yes
Log file analysis: No
Keyword cannibalization detection: Yes
Share of voice reporting: Yes

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Pricing

Ahrefs

Free for verified sites; Starter $29/mo, Lite $129/mo, Standard $249/mo, Advanced $449/mo, Enterprise $1,499/mo on an annual commitment; extra users and add-ons priced separately

View plans

Semrush

SEO from $117.33/mo billed annually ($139.95 monthly); Social from $20/mo; Local from $30/mo per location; Content $60/mo; Advertising from $99/mo; AI PR from $149/mo; Enterprise on quote

View plans

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