Ad Servers & Ad Networks

AdPlugg vs Google AdSense

Compare AdPlugg and Google AdSense side-by-side. See feature differences and pricing in the Ad Servers & Ad Networks category.

AdPlugg

by AdPlugg

No reviews yet

Pricing: Free up to 100,000 impressions a month. Pro $10 a month and Business $79 a month, billed monthly, each plus usage fees per 1,000 impressions. Custom plans on request.

AdPlugg is a hosted ad server and ad manager for publishers who sell banner, video and newsletter ad space directly, priced by a base fee plus usage.

5 /18 features Full profile

Google AdSense

by Google

No reviews yet

Pricing: Free to join, with no fee. Publishers keep about 68% of revenue from display ads bought through Google Ads, paid once earnings pass the threshold (100 USD).

Google AdSense is Google's ad network for website owners and creators: free to join, it fills ad space on their pages and pays them a share of the revenue.

1 /18 features Full profile

Feature Comparison

Ad Servers & Ad Networks features side-by-side

Feature	AdPlugg 5/18 features	Google AdSense 1/18 features
Line item trafficking with flight dates Books direct-sold campaigns with flight dates, impression goals and delivery priorities.	Yes	No
Impression forecasting for sales Predicts available impressions per placement and date range before a campaign is booked.	No	No
Frequency capping in the ad server Caps impressions per user for a line item or advertiser across the publisher's placements.	Yes	No
Geo, device and key-value targeting Targets line items by location, device type and publisher-defined key values.	No	No
Rich media and HTML5 creative hosting Hosts HTML5, image and rich media creatives on the vendor's CDN with size validation.	No	No
VAST and VPAID video ad serving Serves video ads into players through VAST tags with quartile tracking.	No	No
Native and JSON ad serving Returns ad content as JSON so the publisher can render it in its own layout.	No	No
Newsletter ad tags Serves ads inside email newsletters through image and click tags that resolve at open.	Yes	No
Programmatic fallback for unsold inventory Passes unfilled impressions to an exchange or SSP so no impression goes unsold.	No	No
Self-serve advertiser portal A portal where advertisers book, upload creatives and pay for placements themselves.	No	No
Third-party ad tags and trackers Accepts tags from other ad servers and impression or click trackers on each creative.	Yes	No
Ad server click and conversion tracking Tracks clicks and conversions per creative with URL macros and a conversion pixel.	No	No
Scheduled delivery reports Reports delivery by advertiser, line item and placement, emailed on a schedule.	Yes	No
Ad server log-level data export Exports impression-level serving logs to storage or a warehouse.	No	No
Asynchronous and lazy-loading ad tags Tags that load without blocking page render and only when the placement nears the viewport.	No	No
Decision API for custom placements An API that returns the winning ad for a request so any app or surface can render it.	No	No
Ad network revenue share published The publisher's share of ad revenue is stated on the vendor's site or in its terms.	No	Yes
Self-hosted ad server option The ad server can be installed on the publisher's own infrastructure, open source or licensed.	No	No
Overall Rating	No reviews yet	No reviews yet

AdPlugg 5/18 features

Line item trafficking with flight dates: Yes
Impression forecasting for sales: No
Frequency capping in the ad server: Yes
Geo, device and key-value targeting: No
Rich media and HTML5 creative hosting: No
VAST and VPAID video ad serving: No
Native and JSON ad serving: No
Newsletter ad tags: Yes
Programmatic fallback for unsold inventory: No
Self-serve advertiser portal: No
Third-party ad tags and trackers: Yes
Ad server click and conversion tracking: No
Scheduled delivery reports: Yes
Ad server log-level data export: No
Asynchronous and lazy-loading ad tags: No
Decision API for custom placements: No
Ad network revenue share published: No
Self-hosted ad server option: No

No reviews yet

Google AdSense 1/18 features

Line item trafficking with flight dates: No
Impression forecasting for sales: No
Frequency capping in the ad server: No
Geo, device and key-value targeting: No
Rich media and HTML5 creative hosting: No
VAST and VPAID video ad serving: No
Native and JSON ad serving: No
Newsletter ad tags: No
Programmatic fallback for unsold inventory: No
Self-serve advertiser portal: No
Third-party ad tags and trackers: No
Ad server click and conversion tracking: No
Scheduled delivery reports: No
Ad server log-level data export: No
Asynchronous and lazy-loading ad tags: No
Decision API for custom placements: No
Ad network revenue share published: Yes
Self-hosted ad server option: No

No reviews yet

Pricing

AdPlugg

Free up to 100,000 impressions a month. Pro $10 a month and Business $79 a month, billed monthly, each plus usage fees per 1,000 impressions. Custom plans on request.

See all plans

Google AdSense

Free to join, with no fee. Publishers keep about 68% of revenue from display ads bought through Google Ads, paid once earnings pass the threshold (100 USD).

See all plans

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Google AdSense Read reviews, features & pricing

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