Display Advertising Software

AdButler vs Display & Video 360

Compare AdButler and Display & Video 360 side-by-side. See feature differences and pricing in the Display Advertising Software category.

AdButler

by AdButler

No reviews yet

Pricing: Essentials from $179 a month for 1M ad requests, Standard from $682 for 10M, Advanced from $2,988 for 50M, billed monthly; Enterprise by quote. Targeting and more are add-ons.

AdButler is an ad server for publishers and retailers running their own ad business, from display to retail media and self-serve portals, priced by ad requests.

8 /16 features Full profile

Display & Video 360

by Google

No reviews yet

Pricing: Quote only, on contract rates agreed with Google's enterprise sales team. Dynamic and custom data-driven creative formats add an advanced ad serving fee of 12 US cents per thousand impressions.

Display & Video 360 is Google's demand-side platform for agencies and large advertisers buying display, video, connected TV and audio ads across exchanges.

11 /16 features Full profile

Feature Comparison

Display Advertising Software features side-by-side

Feature	AdButler 8/16 features	Display & Video 360 11/16 features
HTML5 banner builder Designs animated display creatives in the tool and exports or serves them as HTML5 units.	No	No
Automatic resizing across IAB ad sizes One master creative is resized to the standard IAB display units automatically, with manual touch-up.	No	No
Dynamic banner content from a feed Banners that swap product, price, copy or image per viewer from a data feed at serve time.	Yes	No
Rich media and expandable formats Serves expandable, interstitial, skin or in-banner video units, not only standard banners.	Yes	Yes
Display creative A/B testing Splits impressions between creative variants and reports a winner on clicks or conversions.	No	Yes
Ad tag export to third-party ad servers Exports finished creatives as tags or bundles that any ad server or DSP can traffic.	No	No
Contextual placement targeting Places ads by page topic, keyword or category rather than by user identity or cookies.	Yes	Yes
Display dayparting and geo-targeting Schedules delivery by hour and weekday and restricts it by country, region, city or radius.	Yes	Yes
Lookalike audience expansion Finds new users who resemble converters or site visitors and adds them to the campaign audience.	No	Yes
Display frequency capping Caps impressions per user per hour, day or campaign lifetime across the campaign's placements.	Yes	Yes
Site and app placement reporting Reports impressions, clicks and conversions per domain or app so weak placements can be found.	Yes	Yes
Placement exclusion lists Blocks named domains, apps or content categories from a maintained list applied across campaigns.	No	Yes
Viewable impression reporting Reports viewable impressions by the MRC standard, measured natively or through a verification partner.	Yes	No
Brand safety filtering for display Blocks categories such as adult, piracy or hate speech through built-in or partner brand safety filters.	No	Yes
Invalid traffic filtering with refunds Filters fraudulent impressions before billing and credits invalid traffic detected after the fact.	No	Yes
View-through conversion reporting Attributes conversions that happened after an impression with no click, within a set window.	Yes	Yes
Overall Rating	No reviews yet	No reviews yet

AdButler 8/16 features

HTML5 banner builder: No
Automatic resizing across IAB ad sizes: No
Dynamic banner content from a feed: Yes
Rich media and expandable formats: Yes
Display creative A/B testing: No
Ad tag export to third-party ad servers: No
Contextual placement targeting: Yes
Display dayparting and geo-targeting: Yes
Lookalike audience expansion: No
Display frequency capping: Yes
Site and app placement reporting: Yes
Placement exclusion lists: No
Viewable impression reporting: Yes
Brand safety filtering for display: No
Invalid traffic filtering with refunds: No
View-through conversion reporting: Yes

No reviews yet

Display & Video 360 11/16 features

HTML5 banner builder: No
Automatic resizing across IAB ad sizes: No
Dynamic banner content from a feed: No
Rich media and expandable formats: Yes
Display creative A/B testing: Yes
Ad tag export to third-party ad servers: No
Contextual placement targeting: Yes
Display dayparting and geo-targeting: Yes
Lookalike audience expansion: Yes
Display frequency capping: Yes
Site and app placement reporting: Yes
Placement exclusion lists: Yes
Viewable impression reporting: No
Brand safety filtering for display: Yes
Invalid traffic filtering with refunds: Yes
View-through conversion reporting: Yes

No reviews yet

Pricing

AdButler

Essentials from $179 a month for 1M ad requests, Standard from $682 for 10M, Advanced from $2,988 for 50M, billed monthly; Enterprise by quote. Targeting and more are add-ons.

See all plans

Display & Video 360

Quote only, on contract rates agreed with Google's enterprise sales team. Dynamic and custom data-driven creative formats add an advanced ad serving fee of 12 US cents per thousand impressions.

See all plans

Explore Each Product

AdButler Read reviews, features & pricing

Display & Video 360 Read reviews, features & pricing

Looking for more options?

Browse all Display Advertising Software