OptinMonster

OptinMonster is a popup and lead capture builder for any website, with exit-intent and page targeting, A/B tests and a spin-to-win wheel, priced by impressions.

OptinMonster is a hosted popup and lead capture tool that runs on any website through a script or a WordPress plugin, for teams that want to grow an email list and recover abandoning shoppers with campaigns that show the right offer to the right visitor. It is made by OptinMonster, a remote company that launched the product in 2013 and whose founders also run WPForms, MonsterInsights and TrustPulse. A campaign starts from one of more than 700 templates in a drag-and-drop canvas and takes the shape of a lightbox popup, a floating bar, a slide-in box, a fullscreen overlay, an inline or sidebar form, a Yes/No multi-step campaign or a gamified spin-to-win coupon wheel, and MonsterLinks turn any button or link into a two-step opt-in. The display-rules engine is the product: page-level targeting, referrer and UTM targeting, device targeting, geolocation targeting, new versus returning visitor rules, cookie-based frequency rules, exit intent, scroll depth and time on page can all be combined, and OnSite Retargeting shows a returning visitor a different campaign. A/B split testing, campaign scheduling, countdown timers, content locking and revenue attribution shape and measure the result. Leads sync to more than 50 email and CRM integrations, including Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Kit, Shopify and WooCommerce, with Shopify and WooCommerce cart rules, Zapier and webhooks for the rest, and sub-accounts and custom branding for agencies. OptinMonster suits ecommerce stores cutting cart abandonment, bloggers and publishers growing an email list, agencies managing client sites on the Growth plan, small businesses on WordPress, Wix or Squarespace, and teams willing to commit to annual billing. It is sold on the Basic, Plus, Pro and Growth tiers, sized by sites and monthly campaign impressions and billed annually by default with a first-year rate and a month-to-month option, with Enterprise, lead verification, a social proof widget and a custom domain priced on request. A refund window stands in for a trial, and the plan cards list every tier. In daily use OptinMonster grows the email list, recovers abandoning shoppers with an exit-intent offer, runs a spin-to-win coupon campaign, locks gated content behind a form, captures leads for a sales pipeline, retargets returning visitors on site and attributes revenue to each campaign. It hands every lead to the email or CRM tool and reads cart state from the store, so it sits beside those tools rather than replacing them.