OptinMonster and Poptin are popup builders for capturing email leads on websites, used by marketers and store owners. OptinMonster is built around campaigns that sit over or inside a page, with rules on how often each visitor sees them. Poptin is built to pair popups with email follow-up in one account. Ecommerce stores, publishers and agencies fit OptinMonster, while small businesses and Shopify merchants fit Poptin.
by OptinMonster
Pricing: Basic $7/mo billed annually in year one ($21 month to month), Plus $19, Pro $29, Growth $49; renews at full price (Basic $210/yr). No free plan or trial.
OptinMonster is a popup and lead capture builder for any website, with exit-intent and page targeting, A/B tests and a spin-to-win wheel, priced by impressions.
by Poptin
Pricing: Free at 1,000 visitors a month; Growth $25 a month ($20 billed annually) at 10,000 visitors; Pro $59; Agency $119 to $999; Enterprise on quote
Poptin is an independent popup builder with built-in email marketing for small business and ecommerce sites, priced on monthly visitors.
Popup Builders features side-by-side
Basic $7/mo billed annually in year one ($21 month to month), Plus $19, Pro $29, Growth $49; renews at full price (Basic $210/yr). No free plan or trial.
Free at 1,000 visitors a month; Growth $25 a month ($20 billed annually) at 10,000 visitors; Pro $59; Agency $119 to $999; Enterprise on quote
Choose OptinMonster if you want to cap how often each visitor sees a campaign or embed forms inside pages. Choose Poptin if you want popups and follow-up emails in one login, with single-use discount codes. OptinMonster is bought on paid plans billed by the month, with higher plans sold by quote. Poptin starts on a free plan, then paid monthly plans, with higher plans sold by quote.
A publisher worried about nagging returning readers gets real control from OptinMonster. It caps repeat views per visitor and sets how long a closed campaign stays out of sight. It also embeds forms inside the page, so a signup box can sit in an article instead of over it. Its forms offer a short list of field types and no file upload.
Small teams that want one login for capture and follow-up are the people Poptin targets. It keeps captured contacts in a dashboard with segments, email campaigns and automations all running inside that same account. It also generates a single-use discount code for each subscriber, so a store owner can hand a first-time visitor an offer. Its template library is limited, and some designs feel dated.
OptinMonster's users praise how fast a campaign goes live from ready-made templates and a drag-and-drop builder. Quick, helpful support earns praise too. Common complaints are a learning curve in the interface and a price that feels high for small businesses. Poptin's reviewers like the no-code setup and the fast, human support, including on the free plan. A lower cost than other popup tools is valued as well. Reviewers report a fiddly design editor and a learning curve at the start.
OptinMonster describes a marketing agency that grows clients through social media advertising and needed email leads for drip campaigns. The agency added popups to turn site visitors into leads, and its share of visitors who subscribed shot up within one month. One Poptin customer, a digital marketing agency for ecommerce brands, set out to grow newsletter signups and webinar registrations while staying GDPR compliant. Subscription conversions rose within one month, and webinar registrations grew enough to bring new business meetings every month.
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