Popup Builders

OptinMonster vs Wisepops

OptinMonster and Wisepops are popup tools for site owners who capture email leads and win back shoppers. OptinMonster installs on any site with a snippet of script or a WordPress plugin. Wisepops pairs its popups with an onsite notification feed that visitors open on the page for announcements. Bloggers, small businesses and agencies fit OptinMonster, while Shopify brands and busier sites fit Wisepops.

OptinMonster

by OptinMonster

No reviews yet

Pricing: Basic $7/mo billed annually in year one ($21 month to month), Plus $19, Pro $29, Growth $49; renews at full price (Basic $210/yr). No free plan or trial.

OptinMonster is a popup and lead capture builder for any website, with exit-intent and page targeting, A/B tests and a spin-to-win wheel, priced by impressions.

18 /20 features Full profile

Wisepops

by Wisepops

No reviews yet

Pricing: Quote after a demo, starting at roughly 500 to 600 euros a month.

Wisepops is an onsite popup, notification feed and web push platform for capturing leads, recovering carts and running gamified discount campaigns.

19 /20 features Full profile

Feature Comparison

Popup Builders features side-by-side

Feature	OptinMonster 18/20 features	Wisepops 19/20 features
Exit-intent trigger Fires when the cursor heads for the tab bar, or on mobile when the visitor scrolls up or presses back.	Yes	Yes
Scroll depth and time delay triggers Fires after a scroll percentage or a number of seconds on the page.	Yes	Yes
On-click triggers Opens from a button, link or image the visitor clicks.	Yes	Yes
URL and page targeting Shows on specific pages, paths or URL parameters only.	Yes	Yes
Traffic source targeting Rules by referrer, UTM parameters or campaign.	Yes	Yes
New versus returning visitor rules Different campaigns for first-time and returning visitors.	Yes	Yes
Device-specific campaigns Separate designs and rules for desktop and mobile.	Yes	Yes
Cart value and product targeting Rules based on cart contents or value from Shopify or a similar store.	Yes	Yes
Country and language targeting Shows a campaign only to visitors from chosen countries or browser languages.	Yes	Yes
Display frequency rules Limits how often one visitor sees a campaign and how long after closing it stays hidden.	Yes	Yes
Bars, slide-ins and full-screen overlays Sticky bars, slide-in boxes and full-screen takeovers as well as center modals.	Yes	Yes
Inline embedded forms Campaign content embedded in the page rather than overlaid on it.	Yes	Yes
Spin-to-win and scratch cards Gamified discount popups.	Yes	Yes
Multi-step popups Sequential screens, such as a yes or no question before the form.	Yes	Yes
Unique discount code generation Generates single-use Shopify or WooCommerce codes per visitor.	No	Yes
Popup A/B testing Splits traffic between variants and reports conversion per variant.	Yes	Yes
Subscriber sync to email and SMS tools Sends captured contacts to Klaviyo, Mailchimp, HubSpot and similar tools.	Yes	Yes
Product recommendation popups Shows products chosen from the visitor's browsing inside the popup.	No	Yes
Vendor branding removal Removes the vendor's badge from campaigns, usually from a paid plan up.	Yes	No
Teaser tabs A minimized tab that stays on screen and reopens a closed campaign.	Yes	Yes
Overall Rating	No reviews yet	No reviews yet

OptinMonster 18/20 features

Exit-intent trigger: Yes
Scroll depth and time delay triggers: Yes
On-click triggers: Yes
URL and page targeting: Yes
Traffic source targeting: Yes
New versus returning visitor rules: Yes
Device-specific campaigns: Yes
Cart value and product targeting: Yes
Country and language targeting: Yes
Display frequency rules: Yes
Bars, slide-ins and full-screen overlays: Yes
Inline embedded forms: Yes
Spin-to-win and scratch cards: Yes
Multi-step popups: Yes
Unique discount code generation: No
Popup A/B testing: Yes
Subscriber sync to email and SMS tools: Yes
Product recommendation popups: No
Vendor branding removal: Yes
Teaser tabs: Yes

No reviews yet

Wisepops 19/20 features

Exit-intent trigger: Yes
Scroll depth and time delay triggers: Yes
On-click triggers: Yes
URL and page targeting: Yes
Traffic source targeting: Yes
New versus returning visitor rules: Yes
Device-specific campaigns: Yes
Cart value and product targeting: Yes
Country and language targeting: Yes
Display frequency rules: Yes
Bars, slide-ins and full-screen overlays: Yes
Inline embedded forms: Yes
Spin-to-win and scratch cards: Yes
Multi-step popups: Yes
Unique discount code generation: Yes
Popup A/B testing: Yes
Subscriber sync to email and SMS tools: Yes
Product recommendation popups: Yes
Vendor branding removal: No
Teaser tabs: Yes

No reviews yet

Pricing

OptinMonster

Basic $7/mo billed annually in year one ($21 month to month), Plus $19, Pro $29, Growth $49; renews at full price (Basic $210/yr). No free plan or trial.

See all plans

Wisepops

Quote after a demo, starting at roughly 500 to 600 euros a month.

See all plans

Which Should You Choose?

Choose OptinMonster if you run a blog, small business or agency site and want to gate content or see each campaign's revenue. Choose Wisepops if you run a Shopify store and want popups that suggest products from each shopper's browsing. OptinMonster comes as paid plans billed monthly, with higher plans quoted. Wisepops has no published price, so you talk to sales for a quote.

An agency managing client sites gets custom branding from OptinMonster. It can schedule a campaign to run on chosen dates and add a countdown timer that shows when an offer ends. The vendor's own badge can be hidden on campaigns too, as a paid-plan perk. One limit is its form builder, which offers few field types, no file upload and templates that are hard to customize.

A Shopify store that wants personal popups gets two things from Wisepops. It fills a popup with products chosen from the visitor's browsing, and it hands each visitor a single-use discount code. It also sends web push to reach people after they leave. Its conversion, click and goal tracking is limited, for instance when one popup carries several buttons.

OptinMonster's users praise the drag-and-drop builder with many ready-made templates, and support that answers quickly. They complain that some integrations are missing or fail and that the price is high for small businesses. Wisepops's reviewers like setting up a first popup without a developer, and they find it good value. They report few fonts and limited template variety, and some integrations need Zapier or webhooks.

OptinMonster describes a marketing agency that wanted to grow its email list from site visitors for drip campaigns. The agency's rate of turning visitors into subscribers rose sharply within one month. Wisepops tells of a fashion brand selling sustainable apparel that replaced manual monthly lead imports to its CRM with popup automation. The brand gained far more email leads and cheaper acquisition.

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