Glassbox

Glassbox is a digital experience analytics platform with session replay, interaction maps and journey analytics for websites and native apps, sold by quote.

Glassbox shows a company where its online customers struggle, by recording their visits together with the technical events behind them. Capture works without manual tagging, so any value that appeared in a session can later be found with a free-text search. The platform comes from Glassbox Ltd., founded in Israel in 2010 as Clarisite and renamed Glassbox in 2016. A single platform covers websites and native mobile apps, with replay, analytics and customer feedback in one place. Session Replay plays back each visit like a video, and Struggle flags jump straight to the moments a customer ran into trouble. The Struggle Score pinpoints problem pages and screens, and sessions can be filtered by it. Interaction Maps show click rate, focus time and struggles for each element, while exposure tracking shows how far visitors scroll. Customer Journey Analytics centres on the Augmented Journey Map, and Voice of the Silent links NPS, CSAT and free-text prompts to the sessions behind them. GIA, the Glassbox Insights Assistant, summarises sessions and searches for them by any parameter. Glassbox is aimed at large enterprises, and especially at banks, insurers and other financial services firms in regulated markets. Its masking tools let a team decide which customer data is captured, which is omitted and who can see it. Digital experience, product and IT operations teams work from the same recordings, each answering a different question. Deployment can be in the cloud, on premises or hybrid. Buying starts with a demo booked through the Glassbox sales team. A common job is tracing why customers abandon a key journey such as checkout, then confirming the fix in an A/B test run in Optimizely or Adobe Target. Performance teams connect it to New Relic or Dynatrace to tie slow pages to the visits they affected. Marketing analysts connect it with Adobe Analytics and GA4. Mobile teams add its SDK to native apps and study in-app interactions the same way as web pages. For a regulated enterprise, the recordings become the evidence for fixing journeys, performance and accessibility.