Choose Podium if your team answers customers by phone and text and wants more Google reviews. Choose Yotpo if your shop sells goods online and wants product reviews with loyalty rewards. Podium comes on monthly paid plans, with higher plans sold by quote. Yotpo adds a free plan, and its higher plans are sold by quote too.
A front desk that lives in texts and calls is the buyer for Podium. The platform gathers reviews from Google, Facebook and Yelp in one place, so a manager watches every branch together. Podium also runs satisfaction surveys that steer pleased customers to review sites. One limit is that businesses texting US customers have each location registered under carrier messaging rules.
For a store selling products online, Yotpo is the closer fit. It collects photo and video reviews and shows them in widgets on product pages. Reviews also reach Google Shopping and retailers through syndication. A limit is that customizing review widgets and emails is restricted and often needs a developer.
Podium's users praise a clean interface that staff learn fast, and the text requests that bring in Google reviews. They complain that support is slow and that cancelling is hard. Yotpo's reviewers like the quick setup and easy Shopify connection, along with simple collection of reviews and photos. They also report slow support and billing disputes over renewals.
Podium describes a retailer of appliances and electronics that expanded across several showrooms and needed to thank customers and ask for reviews at scale. Reviews each month multiplied, the average star rating rose and the store took top spots on the local Google shopping map. Yotpo tells of a bedding brand whose job is gathering and handling shopper reviews. The brand gathered a large stock of top-rated reviews, and its orders turned into reviews at an above-average rate.